When you think of influencer marketing, do celebrities like LeBron James and Taylor Swift and their millions of followers come to mind? Ochsner Health is thinking small, successfully leveraging “micro-influencers” — those with 1,000 followers or more — to get the word out in Louisiana about choosing healthy habits. Ochsner chose to tap into the Read More
Influencer marketing is inexpensive and drives engagement — should it be part of your marketing mix? Ochsner Health says yes. // By Jane Weber Brubaker // When you think of influencer marketing, do celebrities like LeBron James and Taylor Swift and their millions of followers come to mind? Ochsner Health is thinking Read More
In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily focused on the employer and payer Read More
// By Jane Weber Brubaker // In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily Read More
Most people want to be healthy. Many smokers lament their smoking and make plans to quit but don’t. Others have a new year’s resolution to lose weight, exercise more, or eat healthier but often fall short. The reality is, saying you want to do something is way easier than actually doing it, especially if you Read More
// By Althea Fung // Nudge units look for ways to move patients toward healthier choices. Nudge units are based in clinical areas, but the work they do is remarkably similar to marketing, including testing and optimization to discover the most successful approaches. Most people want to be healthy. Many smokers lament their smoking and Read More