Care Delivery

AI in the Exam Room: Managing Patient Expectations

AI in Healthcare Marketing June 2026 Day 2 Session 2

AI in Healthcare Marketing June 2026 Day 2 Session 2

Presented June 16, 2026 at 2:30 p.m. Eastern

Panelists:

  • Amanda Reimann, Senior Marketing Manager, Clinical Services University of Iowa Health Care
  • Morgan Lees, Director of Client Experience, Unlock Health

Moderated by:

  • Wendy Margolin, Contributing Writer, Plain-English Health Care

Learn how consumers across different segments want healthcare organizations to communicate about the role of AI in diagnosis, decision support, and the patient experience — and what builds confidence, transparency, and comfort as AI becomes a more visible part of care delivery.

June-day-2-session-2-Speakers-2

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AI in Healthcare Marketing Virtual Summit Is Back Next Week!

Opening Keynote Panelists: Cristal Woodley, vice president, marketing and communications, Renown Health; Taylor Pressler, MPH, MS, senior director of enterprise analytics, Renown Health; Gregg Johnson, CEO, Invoca; Julia Sorensen, vice president, marketing – market research and consumer insights, Mass General Brigham

// By Jane Weber Brubaker // It’s not too late to sign up for AI in Healthcare Marketing Week, eHealthcare Strategy & Trends’ new virtual summit. We offer it at no charge to employees of healthcare provider organizations. Don’t miss this opportunity to hone your AI knowledge and learn how you can bring greater value to your organization.

What Are the Top Industry Priorities for 2022?

Kartchner-Craig-HonorHealth

Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider Read More

Who Gets a Seat at the Healthcare Table in 2022?

Savkar-Vikram-wolters-kluwer

// By Althea Fung // Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 Read More

One Expert’s Take on Why and How Telehealth Could Be Better

Paragon

Telehealth skyrocketed during the pandemic as a way to keep patients and providers safe when in-person office visits weren’t absolutely necessary. The volume of virtual visits went from hundreds a month to thousands a day practically overnight, but the quality of the experience hasn’t always measured up. How do we make it better? To imagine Read More