Content Strategy

What Digital Marketers Should Take Away from 2020

Andy Gradel, director of Digital Marketing, Wolters Kluwer

“It’s hard to believe we’re only seven months into 2020, which has brought us enough twists and turns to last a decade,” says Andy Gradel, director of digital marketing for Wolters Kluwer, Health. “From a global pandemic and coast-to-coast protests over police practices to a presidential impeachment and even murder hornets, the 24-hour news cycle Read More

Digital Marketing Lessons We’ve Relearned (So Far) in 2020

Andy Gradel, director of Digital Marketing, Wolters Kluwer

// By Andy Gradel // It’s hard to believe we’re only seven months into 2020, which has brought us enough twists and turns to last a decade. From a global pandemic and coast-to-coast protests over police practices to a presidential impeachment and even murder hornets, the 24-hour news cycle has been true to its name. Read More

You’re Getting a Lot of COVID-Related Traffic. Here’s What To Do With It.

“Healthcare doesn’t stop, especially in a crisis,” notes David Sturtz of Geonetric. “Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy.” Here’s an excerpt from his new article for us: As you think about how to work with Google, there Read More

COVID-19 and Google: What You Need to Know Now

// By David Sturtz // Healthcare doesn’t stop, especially in a crisis. Healthcare marketers need to deliver timely, accurate information now more than ever. There’s no doubt Google is a key player in your communication strategy. As you think about how to work with Google, there are a few important questions to keep in mind Read More

Physician Social Media Strategies Used by Mayo Clinic

Lee Aase, director of the Mayo Clinic Social Media Network

How many of your hospital’s physicians are active on social media? Most hospital marketing teams don’t know the answer, but they should, says Lee Aase, director of the Mayo Clinic Social Media Network. Aase says that hospital physicians who engage in social media can impact reputation scores that account for about 25 percent of a Read More

“Engagement” Is Not Enough

Jeffrey Stewart, assistant vice president of digital communications at VITAS Healthcare

Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain climbing, there is no final destination in healthcare marketing, and that’s what makes it interesting, at least for those who aren’t content Read More

Fine-Tuning Content for Conversions

Jane Weber Brubaker

// By Jane Weber Brubaker // How VITAS Healthcare’s content strategy is evolving to better serve site visitors and meet business objectives. Healthcare marketing is all about continuous learning. It’s a little like climbing a mountain. Just when you think you’ve reached the summit, you find there’s another crest, and then another. But unlike mountain Read More