Focus on Social Media: Strategic Storytelling that Builds Trust and Delivers Results
Exclusive Member Report
Social media platforms have become a critical touchpoint for how patients discover, connect with, and form opinions about healthcare organizations. From sharing wellness tips to showcasing frontline staff, social media offers hospitals and health systems a unique opportunity to engage with their communities in real time.
In this new report from eHealthcare Strategy & Trends, you’ll discover how forward-thinking organizations are enhancing their social media strategies to build trust, amplify their mission, and drive results.
You’ll learn:
- Leveraging the Power of Social Media Influencers: Tips on how to get started with influencer marketing and expert advice on how to plan and implement a successful campaign.
- Helping Your Healthcare Providers Thrive on Social Media: Northwestern Medicine, Massachusetts General Hospital, Brown University Health, and others share inspiring stories through social media.
- Social CEO: How Mount Sinai Elevates Executive Thought Leadership on LinkedIn: How to use LinkedIn to position your executives as relatable leaders in the healthcare space, plus strategies to grow the online influence of your leaders and elevate your organization’s reputation.
Our goal for this report — and all eHealthcare Strategy & Trends member content — is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work today.