Cookie Consent Platforms

Google’s Cookie Conundrum: What it Means for Healthcare Advertisers

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As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. ​​We sat down with two experts to learn more about the cookie conundrum.

Cookies Are Back. What Does It Mean for Healthcare Advertisers?

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// By Jane Weber Brubaker // As the dominant player in online advertising, search, and browsing, Google routinely sets the online advertising world spinning. Its cookie policies are the latest upheaval as the company seeks to balance growing privacy concerns with its value proposition. ​​We sat down with two experts to learn more about the cookie conundrum.