Beyond CRM 101: Aligning People, Data, and Strategy for Smarter Engagement
Wednesday | June 4, 2025 | 2 p.m. Eastern
Your Presenters:
- Laura Lee Jones, Founder & CEO of LionShare
- Judith Ward, Strategic Health Care Marketing Executive
- Denise Davis, Vice President, Marketing Technology & Operations, Emory Healthcare
- Chris Pace, Marketing Executive
Moderated by:
- Therese Lockemy, Founder and Principal Consultant, Inner Path Digital, L.L.C
Join us as our panelists explore how you can:
- Identify the right CRM use cases, from patient acquisition and retention to reactivation, referral growth, and engagement journey orchestration.
- Break down silos across marketing, IT, and data teams to enable smarter engagement and measurement.
- Ensure CRM strategy reflects marketing goals by partnering effectively with IT, bridging gaps between technical infrastructure and engagement needs.
- Measure what matters by connecting CRM data across channels and understanding true marketing ROI.
- Build a source of truth for data-driven decisions, including more accurate targeting and audience suppression.
- Strengthen data governance to support segmentation, suppression, and system-wide confidence in CRM insights.
