Focus on Privacy: Actionable Strategies for Privacy-First Consumer Marketing in Healthcare
Exclusive Member Report
Navigating the intersection of privacy and personalization has become a critical challenge for healthcare organizations in the digital age. As hospitals, health systems, and other providers increasingly adopt data driven consumer marketing strategies, the need to protect sensitive patient information is more important than ever.
Recent regulations have emphasized the necessity of transparency and accountability in data collection
and use. As a result, healthcare marketers are tasked with balancing the use of data analytics and advanced targeting technologies with adherence to privacy standards that ensure trust and compliance.
Healthcare organizations are responding by implementing well-defined privacy-first practices that protect
patients’ information while enabling marketers to personalize outreach in ways that foster meaningful
connections with their audiences.
In this new report from eHealthcare Strategy & Trends, you’ll discover actionable strategies and expert insights to navigate the complexities of consumer privacy in the healthcare marketing landscape.
Specifically, you’ll learn:
- How St. Elizabeth Healthcare regained access to critical data by implementing a privacy management platform, and how it enables the organization to fully embrace a consumer-first culture.
- How Vanderbilt Health implemented a HIPAA-compliant analytics solution to navigate new privacy regulations.
- 6 innovative strategies to help you connect with consumers in meaningful ways while keeping consumer privacy in mind.
- How privacy-related class action lawsuits work and how healthcare organizations can stay proactive to avoid them.
- What Google’s cookie policies mean for healthcare advertisers.
- How to develop a privacy-first marketing approach that uses tracking tools while protecting sensitive information and maintaining compliance with HIPAA.
- How leveraging HIPAA-compliant analytics can help healthcare marketers harness the full potential of their data while ensuring strict adherence to regulatory requirements.
- The challenges of navigating consumer privacy, plus options that will allow you to safely use tracking technologies without triggering a HIPAA violation.
Our goal for your eHealthcare Strategy & Trends membership is to provide you tools and tips, information and inspiration to help you succeed as a digital leader at your organization. We are confident that you will find high value, actionable ideas you can put to work in this report.