Digital Marketing, Communications and Strategy for Healthcare Leaders

Hospital Websites: Froedtert Health Deploys AI Symptom Checker from Buoy Health

September 12, 2018

Andrew Le, MD, CEO and co-founder of Buoy

A Google search is often the starting point when someone has a health concern. But many consumers have been scared out of their wits by the results they find. “The joke you hear all the time is ‘I put in cough and I got lung cancer’ or ‘I put in headache and I got brain Read More

Dr. Google, You’re Fired

September 4, 2018

Froedtert Health Implements Buoy, an AI Tool That Provides Patients Possible Diagnoses and Recommends Treatment Options // By Jane Weber Brubaker // A Google search is often the starting point when someone has a health concern. But many consumers have been scared out of their wits by the results they find. “The joke you hear Read More