December AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

December 7-11, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Whether you’re building your first use case or shaping a system-wide roadmap, this virtual summit will help you move toward meaningful, mission-aligned implementation.

Register Now  »

Measuring What Matters

A free white paper, published by LionShare

A Practical Guide to Healthcare Marketing Accountability and Organizational Impact

You’ll learn:

• Why Marketing Accountability Matters More Than Ever
• Building the Foundation for Accountability
• From Engagement to Impact
• Matching Metrics to Purpose
• Defining What Counts as a Win
• The Hidden Cost of Measuring the Wrong Things

Download Now  »

Proving Marketing ROI Without Compromising Patient Privacy

ROI & Performance Marketing Week Day 5 Session 1

Presented Sept, 18, 2026

Panelists:

• Amanda Todorovich, FACHE, Executive Director of Digital Marketing, Cleveland Clinic
• Jessica Holton, Co-Founder, Ours Privacy

Moderated by:

• Kyle Hardner, Contributing Writer, Plain-English Health Care

You’ll learn:

• How to measure marketing’s impact on patient acquisition and revenue without exposing PHI.
• What a privacy-first data infrastructure looks like and how it can restore visibility into the patient journey.
• Practical steps for aligning marketing, legal, and compliance around measurement

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From Data Silos to Marketing ROI: What Healthcare Marketers Can Measure Today

ROI & Performance Marketing Week Day 4

Presented Sept, 17, 2026

Panelists:

• Bill Balderaz, CEO and founder, Futurety
• Shondria N. Covington, MBA, MS, AVP, Marketing and Digital Experience, Morehouse School of Medicine
• Dan Lavelle, VP of System Marketing, Geisinger
• Valerie Monet, Strategic Marketing Executive, Sutter Health

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Connect campaigns and digital interactions more clearly to leads, appointments, patient acquisition, and business performance.
• Determine what you can confidently measure today and where important gaps remain.
• Identify when existing data is enough to take action and where stronger integrations or additional data can add value.
• Revisit assumptions about privacy, EHR access, and technology requirements that may be holding measurement efforts back.
• Make practical progress without waiting for a complete CRM, data infrastructure, or technology stack.
• Understand how emerging discovery channels are changing traditional attribution models.
• Explore how AEO, GEO, and AI are creating both new measurement opportunities and new gaps.
• Use AI-assisted reporting and analysis to surface insights faster and support better marketing decisions.

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Prove It: Connecting Marketing Performance to Business Results

ROI & Performance Marketing Week Day 3

Presented Sept, 16, 2026

Panelists

• Jamie Mermelstein, Vice President, Digital Experience, Unlock Health
• Matt Eaves, Vice President, Digital Marketing, University Hospitals

Moderated by:

• Susan Dubuque, Contributing Editor, Strategic Health Care Marketing and Co-Chair, 2026 eHealthcare Leadership Awards

In this session, you’ll learn how to:

• Connect marketing activity to appointments, patients, and revenue.
• Build an attribution model that reflects how patients actually find and schedule care.
• Use existing data and technology to strengthen ROI measurement.
• Build the cross-functional partnerships needed to prove marketing’s impact.
• Translate marketing performance into results that matter to the C-suite.

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The AI Search Reality Check: What Healthcare Leaders Need to Know, Measure, and Do Next

ROI & Performance Marketing Week Day 2

Presented Sept, 15, 2026

Panelists:

• Tim Shonsey, Vice President of Enterprise Marketing, Intermountain Health
• Josh Squires, Director of AI Search, Amsive Health
• Craig Blake, Healthcare Growth Executive and Industry Speaker, Amsive Health

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

You’ll learn:

• Understand how AI search is changing the way patients discover and evaluate healthcare.
• Determine where your organization appears, and does not appear, in AI-generated answers.
• Establish an AI visibility baseline and identify meaningful measures of progress.
• Understand where traditional search, website, and attribution metrics still provide value and where gaps are emerging.
• Connect AI visibility and patient intent to acquisition, growth, and broader business performance.
• Prioritize investment while measurement models and attribution continue to evolve.
• Build alignment and accountability across marketing, content, technology, analytics, and other key stakeholders.
• Reassess and update your marketing priorities as AI search continues to develop.

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Aligning CRM with Marketing Strategy: Building Stronger Partnerships and Better Results

Presented August 26, 2026

Panelists:

• Orla Seidel, Director, CRM & Digital Marketing, Atlantic Health
• Rachel M. Totaro, MBA, Director, Digital Strategy, FMOL Health
• Jerry Hobbs, President and co-founder, Prairie Dog
• Laura Lee Jones, Founder and CEO, LionShare

Moderated by:

• Therese Lockemy, Founder and CEO, Inner Path Digital, L.L.C

Join us as our panelists explore how you can:

• Connect CRM priorities to broader marketing, brand, growth, and patient engagement goals.
• Create shared goals across marketing, CRM, digital, data, IT, operations, and clinical teams.
• Clarify roles, responsibilities, decision-making, and workflows across teams.
• Identify high-value CRM use cases, including patient acquisition, retention, reactivation, audience profiling, and service line growth.
• Use CRM insights to better understand patient populations, market opportunities, and campaign audiences.

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Where Digital Experience Meets Patient Expectations

A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2025 eHealthcare Leadership Awards

Presented August 4, 2026

Panelists:

• Ben Dillon, CEO, Geonetric
• Seth Carnes, senior digital marketing specialist, Bryan Health
• Lissa Richards, senior director, digital experience, WellSpan Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here are some of the topics that will be covered:

• Key drivers of award-winning digital patient experiences
• Practical strategies that moved the needle
• Common challenges and how leaders overcame them
• What’s next for digital patient experience

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ROI & Performance Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

September 14-18, 2026

Hospital and health system marketing leaders must prove measurable ROI.

In today’s financially challenging environment, leaders in healthcare organizations scrutinize budgets and demand evidence that marketing investments drive profitability and growth.

The ROI & Performance Marketing Week will deliver a week of focused, one-hour sessions presenting strategies for proving the measurable impact of marketing and advertising. From brand awareness campaigns and physician referral strategies to targeted digital outreach, healthcare marketing experts will show how they connect spend with return, and how they position themselves as strategic partners at the leadership table.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

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Building A Durable AI Strategy for Health Systems

AI in Healthcare Marketing June 2026 Day 4 Closing Keynote

Presented June 18, 2026 at 2:30 p.m. Eastern

Panelists:

• Margo Schneider, Assistant Vice President, Digital Strategy & Operations, UW Medicine
• Ryan Younger, Vice President of Marketing, Virtua Health
• Peter Isaacson, Chief Marketing Officer, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How to link AI initiatives to specific growth, access, and experience goals your C suite already cares about.
• What an AI-enabled consumer experience may look like across websites, search, content, access, and patient communications.
• How to balance AI-driven efficiency with preserving empathy, brand voice, and trusted clinician expertise in all channels.
• How to prepare teams, workflows, and success metrics for a future in which AI is simply part of how work gets done.
• Where healthcare marketing and digital leaders should focus next to create measurable value from AI.

Watch Now  »

AI in Healthcare Marketing Week

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

June 15-18, 2026

Artificial intelligence is transforming every aspect of healthcare, but what does that really mean for marketing?

From predictive modeling to generative content, AI has the potential to reshape how health systems engage consumers, manage campaigns, and allocate resources. But for senior marketing leaders, the path forward isn’t about shiny new objects — it’s about strategy, structure, and scalability.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

The Future of Hospital Websites

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented March 9-13, 2026

Hospital and health system websites are evolving faster than ever.

From AI Overviews reshaping search visibility to the rise of composable CMS platforms, digital teams are under pressure to keep pace with consumer expectations, compliance, and ROI demands.

The Future of Hospital Websites Virtual Summit brings together experts and peers for a week of practical, one-hour sessions that explore the strategies, technologies, and governance models you need to build a flexible, patient-centered digital front door.

Join us for a full week of programming for marketing and digital leaders at hospitals, health systems, and other healthcare provider organizations.

Watch Now  »

From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Best Practices for Your ROI-Ready Service Line Campaigns

In the dynamic landscape of healthcare marketing, marketers must navigate the complexities of achieving maximum return on investment (ROI) through strategic service line campaigns.

The healthcare industry, historically, has faced challenges establishing a trustworthy connection between service line campaigns and downstream revenue.

This ebook on ROI optimization empowers marketers with a trustworthy way to match service line campaigns to downstream revenue, ensuring not only resonance with target audiences but also measurable contributions to the organization’s growth and success.

Download the ebook today to get actionable insights, strategies, and proven methods to unlock the full potential of your service line campaigns.

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What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Healthcare Digital Marketing Trends Survey 2024

Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!

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Enhancing Patient Experience with Effective Provider Data Management Strategies

Your Presenters:

• Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
• Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
• Jessica West, Director, Content & Media, Piedmont
• Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

• Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
• How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
• Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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Winning Strategies for Digital Physician Engagement [Member Roundtable]

Join us for a discussion with 3 leaders from organizations that won awards in the Best Digital Physician Engagement category in the 2023 eHealthcare Leadership Awards

Your Panelists:

• Emilie Ansel, CEO, Private Health News
• Shannon Cummins, VP of Business Development, Unlock Health
• Garland Stansell, Chief Communications Officer, Children’s of Alabama

Moderated by:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, eHealthcare Leadership Awards

You’ll learn:

• How your organization can implement a physician engagement effort that is aligned with your strategic marketing goals
• The physician engagement tactics our panelists have found most effective — from the tried and true to the new and cutting edge
• How you can make physician involvement mutually beneficial
• Details of their winning physician engagement initiatives

And much more!

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Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
• John Elder, Co-Founder and CEO, Supernatural
• Mike Barrett, Co-Founder and CSO, Supernatural
• Bianca Chaer, Strategist, Supernatural

You’ll learn:

• An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
• How to do more than just “Use ChatGPT”
• The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
• Where AI is making an impact for people in their day-to-day workflow, right now.
• How AI can help understand and address the needs of different populations effectively.
• How AI can customize content to live across multiple platforms for a variety of different audiences.
• How AI can help optimize healthcare marketing campaigns — specifically:
  • How AI can help you understand the competitive environment
  • How you can use AI to make content
  • How you can use AI to evaluate that content
  • How you can use AI for channel strategy and media planning

And much much more!

Watch Now »