From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Best Practices for Your ROI-Ready Service Line Campaigns

In the dynamic landscape of healthcare marketing, marketers must navigate the complexities of achieving maximum return on investment (ROI) through strategic service line campaigns.

The healthcare industry, historically, has faced challenges establishing a trustworthy connection between service line campaigns and downstream revenue.

This ebook on ROI optimization empowers marketers with a trustworthy way to match service line campaigns to downstream revenue, ensuring not only resonance with target audiences but also measurable contributions to the organization’s growth and success.

Download the ebook today to get actionable insights, strategies, and proven methods to unlock the full potential of your service line campaigns.

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What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Healthcare Digital Marketing Trends Survey 2024

Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!

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Enhancing Patient Experience with Effective Provider Data Management Strategies

Your Presenters:

• Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
• Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
• Jessica West, Director, Content & Media, Piedmont
• Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

• Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
• How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
• Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

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Winning Strategies for Digital Physician Engagement [Member Roundtable]

Join us for a discussion with 3 leaders from organizations that won awards in the Best Digital Physician Engagement category in the 2023 eHealthcare Leadership Awards

Your Panelists:

• Emilie Ansel, CEO, Private Health News
• Shannon Cummins, VP of Business Development, Unlock Health
• Garland Stansell, Chief Communications Officer, Children’s of Alabama

Moderated by:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, eHealthcare Leadership Awards

You’ll learn:

• How your organization can implement a physician engagement effort that is aligned with your strategic marketing goals
• The physician engagement tactics our panelists have found most effective — from the tried and true to the new and cutting edge
• How you can make physician involvement mutually beneficial
• Details of their winning physician engagement initiatives

And much more!

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Practical Applications of AI in Healthcare Marketing: Elevating Patient & Employee Engagement and ROI

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Your Presenters:

• Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
• John Elder, Co-Founder and CEO, Supernatural
• Mike Barrett, Co-Founder and CSO, Supernatural
• Bianca Chaer, Strategist, Supernatural

You’ll learn:

• An overview of the general AI landscape: different types of AI, how they are used, and presenters’ point of view on the use of these tools.
• How to do more than just “Use ChatGPT”
• The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
• Where AI is making an impact for people in their day-to-day workflow, right now.
• How AI can help understand and address the needs of different populations effectively.
• How AI can customize content to live across multiple platforms for a variety of different audiences.
• How AI can help optimize healthcare marketing campaigns — specifically:
  • How AI can help you understand the competitive environment
  • How you can use AI to make content
  • How you can use AI to evaluate that content
  • How you can use AI for channel strategy and media planning

And much much more!

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