Winning Strategies for Digital Physician Engagement

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Join us for a discussion with 3 leaders from organizations that won awards in the Best Digital Physician Engagement category in the 2023 eHealthcare Leadership Awards

Presented February 28, 2024

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Your Panelists:
Emilie Ansel, CEO, Private Health News
Shannon Cummins, VP of Business Development, Unlock Health
Garland Stansell, Chief Communications Officer, Children’s of Alabama

Moderated by:
Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, eHealthcare Leadership Awards


Physician engagement serves as a vital component of healthcare marketing — essential to building trust, establishing credibility, and promoting products and services. Effective physician engagement requires a strategic approach that is consistent with your overall mission, brand, and organizational direction.

Not too many years ago, thanks to regulatory considerations, physician engagement was limited to Doctors’ Day celebrations. For the most past, physician practices operated completely separately from hospitals.

Today, things are vastly different. Employed physicians, advances in digital technology, competitive pressures, and a focus on patient-centered care all mean that your medical staff and health enterprise must be fully aligned — working together to ensure that marketing efforts are effective.

Watch this webinar for a lively panel discussion with three experts from organizations that won awards in the Best Digital Physician Engagement category of the 2023 eHealthcare Leadership Awards.

They'll share their thoughts on what drives their physician engagement strategy — and provide insights on the specific initiatives that were recognized by judges!

You’ll learn:

  • How your organization can implement a physician engagement effort that is aligned with your strategic marketing goals
  • The physician engagement tactics our panelists have found most effective — from the tried and true to the new and cutting edge
  • How you can make physician involvement mutually beneficial
  • Details of their winning physician engagement initiatives
  • And much more!

Your Panelists

Emilie Ansel
Private Health News

Emilie Ansel serves as the Chief Executive Officer of Private Health News (PHN). Prior to stepping into the CEO role, she served as Area Vice President of Business Development at PHN for nearly 10 years, where she oversaw new client development and relationships, collaborated on marketing strategic initiatives, and worked closely with the team on vision and product development. She holds a bachelor’s degree in International Studies from the University of Cincinnati and a Master’s in Business Administration from the Carl H. Linder College of Business. Emilie frequently speaks at National Conferences with an emphasis on how content marketing can not only create meaningful communication channels for healthcare organizations but also how it can help people become advocates in their own care.

Emilie Ansel, CEO, Private Health News

Shannon Cummins
VP of Business Development
Unlock Health

Shannon Cummins, VP of Business Development at Unlock Health, has spent 30+ years working with hospitals and health systems developing integrated content marketing and communications programs that meet their goals. Her strategic focus and expertise in cross-platform media solutions—such as digital, print, video, mobile and social—offers the healthcare industry a full spectrum of innovative business solutions customized to engage audiences and drive bottom-line growth. She works with client to develop content strategies that are delivered at the right time, in the right medium, to the right person.

Shannon Cummins, Unlock Health

Garland Stansell
Chief Communications Officer
Children’s of Alabama

Garland Stansell has been with Children’s of Alabama since 1994. He has nearly 30 years experience in public relations, marketing and development. Previously, he served as Vice President of Development and Communications for Alabama Goodwill Industries and as Assistant Director of Corporate Communications for BancBoston Mortgage Corporation. Garland is a Birmingham native and received his B.A. in Mass Communications from the University of Alabama at Birmingham (UAB) and a M.P.P.M. from Birmingham-Southern College. He earned his Accreditation in Public Relations in 2010 and has been active on a state and national level in the Public Relations Society of America (PRSA) serving as national PRSA chair (2020), past board member of the PRSA Foundation, Alabama PRSA chapter president, and as a member of the executive committee of the national PRSA Health Academy and as chairman of the PRSA Health Academy.

Garland Stansell, Children's Hospital of Alabama