Practical Applications of AI in Healthcare Marketing:
Elevating Patient & Employee Engagement and ROI
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Presented December 13, 2023
While there is a lot of noise and hype around AI, this session will focus on taking a practical approach to AI in healthcare marketing. Prepare to be inspired by real-world examples showcasing AI's transformative impact on consumer engagement, internal communications, and even healthcare recruitment.
This webinar is free for members of eHealthcare Strategy & Trends
Not a member yet?
Start your trial membership.
Sign up for a free 7-day trial
to watch this webinar
and download the slides
now.
Plus, get access to all member resources.
Already a member?
Log in to watch.
Your Presenters:
Jenny Collopy, VP, Chief Marketing and Communications Officer, The Christ Hospital Health Network
John Elder, Co-Founder and CEO, Supernatural
Mike Barrett, Co-Founder and CSO, Supernatural
Bianca Chaer, Strategist, Supernatural
Sponsored by
This event is free to attend thanks to our sponsor.
On the heels of the pandemic and recurring staffing shortages, the healthcare sector has had a challenging few years. The need for more relevant content covering more channels—both externally and internally—has been increasing, while budgets generally have not kept pace with demand. It seems that every year healthcare marketers are asked to do more with less.
Join us for a dive deep into the topic of AI for healthcare marketing and how it can help your organization overcome some of the challenges our industry faces.
You’ll hear from Jenny Collopy, the CMO of The Christ Hospital Health Network, who will share her experiences with, hopes for, and challenges with AI in healthcare communications.
And you’ll hear from experts at Supernatural who have developed an AI-powered platform that helps clients get more work done in less time. Discover how they work with clients to better understand patients, how those patients make decisions, and what their needs are.
Watch this webinar and you'll discover how to leverage AI to help gain a better understanding of your audience, how to use it to create an external campaign and infuse consistent messaging throughout your organization. You’ll get examples of quick-turn video scripts and social objects, as well as best practices and how to get started.
You’ll learn:
- An overview of the general AI landscape: different types of AI, how they are used, and presenters' point of view on the risk/reward equation of these tools.
- How to do more than just “Use ChatGPT”
- The current landscape of AI in healthcare marketing, specifically how more relevant content can help improve marketing outcomes.
- Where AI is making an impact for people in their day-to-day workflow, right now.
- How AI can help understand and address the needs of different populations effectively.
- How AI can customize content to live across multiple platforms for a variety of different audiences.
- How AI can help optimize healthcare marketing campaigns — specifically:
- How AI can help you understand the competitive environment
- How you can use AI to make content
- How you can use AI to evaluate that content
- How you can use AI for channel strategy and media planning
- And much much more!
Your Presenters
Jenny Collopy
VP, Chief Marketing and Communications Officer
The Christ Hospital Health Network
Jenny is a strategic storyteller, deeply committed to telling the amazing stories of The Christ Hospital Health Network strategically to show its commitment to providing exceptional outcomes and the finest experiences for its patients and their families.
Jenny joined The Christ Hospital Health Network in 2015 as a senior marketing consultant on the Heart and Vascular Service Line. Over the following eight years, she progressed her career through a wide range of leadership roles including Senior Manager over Service Line Marketing Strategies and Associate Director of Strategy, Public Relations, and Internal Communications. During that time, Jenny oversaw key initiatives, new program launches and other key strategic partnerships and programs. She also led all internal communications and public relations efforts through the COVID-19 pandemic, ensuring both the team and the community was informed.
Jenny’s passion for The Christ Hospital Health Network and its mission can be felt in every piece of work she touches and every room she walks in.
John Elder
Co-Founder and CEO
Supernatural
John is a future-oriented entrepreneur with a passion for leading an environment where creativity intersects with technology to drive business results.
John leads an outstanding team to evolve how to make creative advertising more relevant. Formerly, John founded tech savvy creative agency, Heat, which was later acquired by Deloitte, and he spent over a decade at Goodby, Silverstein, & Partners.
Mike Barrett
Co-Founder and Chief Strategy Officer
Supernatural
Mike is responsible for developing the patent-pending AI enabled platform Supernatural uses to propel the growth of their clients.
A serial entrepreneur, consultant, and executive with over 25 years of experience in the management consulting and advertising business, Mike has a diverse skill set and expertise across strategy, media, and management. This gives him unparalleled insights into developing advertising that provides a real competitive advantage to his clients.
Formerly a principal at Deloitte Consulting and the president of Heat, Mike has worked with a wide range of Fortune 500 brands including Electronic Arts, Microsoft, Wells Fargo, Schwab, Sony, Chrysler, Sprint and countless others. Mike’s ideas on business, technology, and marketing have been featured in The Wall Street Journal, Business Insider, Ad Age, Adweek and more. His work has been recognized for creativity at Cannes, The Effies, and the One Show, among others, and Mike was recently named Adweek's AI Innovator of the Year 2023.
Bianca Chaer
Strategist
Supernatural
Bianca is responsible for developing specific audience and competitor insights using the agency's AI technology as well as writing the future of audience development.
With over seven years of global experience, Bianca has worked with top brands and companies to create effective communication plans. Prior to Supernatural, Bianca was marketing and communications manager at Sullivan Marketing & Communications.
Bianca received her masters from Boston University and is a published author.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?