When Healthcare Privacy and Marketing Performance Collide: Overcoming a 70% Cost Per Lead Spike

A free white paper, published by Freshpaint

Download this eBook to learn how to stay compliant while keeping marketing effective. Discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.

What You’ll Learn:

• Key healthcare privacy regulations and their impact on marketing
• The value of digital advertising to reach patients and control costs
• How platforms like Google and Facebook use data to improve performance
• Safe ways to restore data flow while maintaining compliance
• Real-world case studies of success

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Unlocking ROI in Healthcare: Bridging the Gap Between Appointment Data & Ad Campaigns

A free white paper, published by Freshpaint

Download this eBook to learn:

• How healthcare marketers can achieve the same level of insight and campaign optimization as leading e-commerce brands—all while staying compliant with privacy regulations like HIPAA.
• Strategies for calculating and leveraging true CAC and ROI for smarter, service-line-specific decisions.
• Proven approaches to demonstrate ROI to leadership and make a strong case for greater marketing investment.

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Award-Winning Content Strategies from Trinity Health of New England and Walmart Health

// By Susan Dubuque // Connecting with healthcare audiences has never been more challenging — or critical. In a recent Member Roundtable, panelists shared their approaches to content strategy — what works, what’s evolving, and how they navigate today’s healthcare challenges. Here, we explore key takeaways from the discussion, including strategies for improving engagement, measuring success, and staying ahead.

OSU Wexner Transforms Mental Health Access with Innovative Digital Solutions

Mental health challenges are a growing crisis impacting people of all ages in communities across the nation. The Ohio State University Wexner Medical Center uplifted its mental healthcare by revamping its website content, making it more accessible and patient-friendly. Discover how this health system’s web content guides patients to essential mental healthcare.

Guiding Minds: Award-Winning Content Strategies to Navigate Mental Health Services

// By Susan Dubuque // Mental health challenges are a growing crisis impacting people of all ages in communities across the nation. The Ohio State University Wexner Medical Center uplifted its mental healthcare by revamping its website content, making it more accessible and patient-friendly. Discover how this health system’s web content guides patients to essential mental healthcare.

Healthcare Privacy Platform

Freshpaint’s Healthcare Privacy Platform empowers healthcare companies to confidently measure, optimize, and scale their marketing campaigns using the best tools available—all while remaining compliant with a growing list of privacy regulations like HIPAA

Download this one pager to learn how some of the biggest names in healthcare are using Freshpaint to:

• Restore Critical Data Flow: Ensuring ad platforms receive the necessary data to optimize campaigns.
• Reduce Marketing Costs: Bringing CPL and CPC back to baseline levels.
• Ensure Privacy Compliance: Safeguarding sensitive data to prevent it from being shared with unauthorized tools.

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How Does Cleveland Clinic Consistently Dominate Health Search Results?

If you ask Google to solve the mystery of any random thing happening to your body, chances are you’ll find an answer from Cleveland Clinic high up on page 1 of the search engine results page. How does it consistently rank so high for such a large number of health-related questions?

Cleveland Clinic’s “Team of Teams” Approach to SEO and Content Marketing

// By Jane Weber Brubaker // If you ask Google to solve the mystery of any random thing happening to your body, chances are you’ll find an answer from Cleveland Clinic high up on page 1 of the search engine results page. How does it consistently rank so high for such a large number of health-related questions?

How Can Your Digital Marketing Team Stay Ahead of Industry Transformations?

Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.

Building and Leading Digital Marketing Teams for Long-Term Success

// By Daniel Fell // Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.