When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More
When your website doesn’t reflect who you are today, it’s time for a change. // By Jane Weber Brubaker // Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She Read More
In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of the latest viral TikTok video content. But the stakes were high for these two, serving as senior Read More
Nationwide Children’s proves TikTok can be an ideal channel for hospital marketing. // By Wendy Margolin // In December 2021, Callista Dammann and Jody Ganschinietz sat in their boss’s office watching a short homemade video on repeat. They were about to attempt what teens and young adults do daily by riding on the coattails of Read More
How well do you really understand your target audience? Whether that’s patients, prospective employees, donors, or any other stakeholders you want to reach and influence, it’s easy to make incorrect assumptions about why they behave the way they do. In the digital realm, social listening tools help organizations hear what people say online, and analyze Read More
Ask the Expert, with Dean Browell, Chief Behavioral Officer at Feedback “We want to know if there’s a gap between what they’re saying when you’re courting them from a survey standpoint, versus what they’re actually doing out in the wild.” // By Jane Weber Brubaker // How well do you really understand your target audience? Read More
Nationally, more than 2.5 million youth in the U.S. have severe depression, according to The State of Mental Health in America, a report published by Mental Health America. Multiracial youth are at greatest risk. According to the report, 10.6 percent of youth in the U.S. have severe major depression, or depression that severely affects functioning, Read More
// By Cheryl L. Serra // Physical health and mental health are typically siloed in healthcare. Dr. Megan Cardoso sought to integrate them, for the benefit of pediatric patients and their families. With demand for resources that far out-paced resources, she turned to a technology solution. Nationally, more than 2.5 million youth in the U.S. Read More