Penn State Health

Turning Ordinary Moments Into Extraordinary Content on Social Media

Melissa Sher

// By Melissa Sher // In her newsletter about social media, writer Rachel Karten shared advice from Dan Titmuss, a marketing expert who helps arts organizations connect with audiences: “Your brand’s ordinary is your audience’s extraordinary.” Keep reading for behind-the-scenes or day-in-the-life examples from other hospitals. They may inspire you to share something extraordinary about your hospital.

25 Inspiring Hospital Instagram Posts that Showcase Healthcare Excellence

Post-21-Fun-Ties

Those who work in social media for a hospital or large healthcare institution may feel choice overload regularly. The task of choosing what to highlight and how to highlight it can feel overwhelming. Here, we highlight 25 Instagram posts from your colleagues at hospitals across the country that stand out.

25 Instagram Posts to Spark Social Media Creativity in 2025

Post-18-NICU-Reunion

// By Melissa Sher // ​​Those who work in social media for a hospital or large healthcare institution may feel choice overload regularly. The task of choosing what to highlight and how to highlight it can feel overwhelming. Here, we highlight 25 Instagram posts from your colleagues at hospitals across the country that stand out.