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Private Health News

Engaging Today’s Healthcare Consumer: Winning Content Strategies from Trinity Health of New England and Walmart Health

March 26, 2025
Julie Williams, Regional Marketing Manager, Trinity Health of New England

Connecting with healthcare audiences has never been more challenging — or critical. In a recent Member Roundtable, panelists shared their approaches to content strategy — what works, what’s evolving, and how they navigate today’s healthcare challenges. Here, we explore key takeaways from the discussion, including strategies for improving engagement, measuring success, and staying ahead.

Award-Winning Content Strategies from Trinity Health of New England and Walmart Health

March 3, 2025
Emilie Ansel headshot

// By Susan Dubuque // Connecting with healthcare audiences has never been more challenging — or critical. In a recent Member Roundtable, panelists shared their approaches to content strategy — what works, what’s evolving, and how they navigate today’s healthcare challenges. Here, we explore key takeaways from the discussion, including strategies for improving engagement, measuring success, and staying ahead.

25 Years of Celebrating Excellence in Digital Healthcare Strategy

October 7, 2024
25th annual ehla-logo

// By Susan Dubuque // As we celebrate the 25th anniversary of the eHealthcare Leadership Awards, it is fitting to reflect on the evolution of the awards program and the parallel advancements in our industry. We look back from various perspectives, including organizers, sponsors, judges, and winners. The 2024 awards ceremony is at HCIC on November 10.

Winning Strategies for Digital Physician Engagement

March 22, 2024
Hackensack Meridian Health logo

// By Susan Dubuque // Physician engagement is a core strategy for healthcare organizations, used to boost referrals, build brand loyalty, support recruitment and retention, and enhance marketing efforts. Advances in technology offer new and exciting opportunities to target and engage with physicians. Discover how leading healthcare systems demonstrate innovative ways to engage physicians through digital channels.