Spanish Language

Best Rich Media: Who Won, and Why?


Find out how top healthcare organizations use rich media to attract and engage patients, and how interactive experiences can meet critical training needs. // By Jane Weber Brubaker // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and Read More

Healthcare Marketing to the Hispanic Community: A Growing Market Segment

Daniel Sokol

The Hispanic population is growing, and so is its buying power. How will your health system meet their needs? Hispanics are the largest, youngest, and fastest-growing population in the United States. Since 1970 — when Hispanics made up 5 percent of the population (about 9.6 million), the Hispanic population has grown more than sixfold. It’s Read More