What Are the Top Web Design Trends Today? Not Just Responsive Design

April 1, 2014

Ask The Expert with Ben Dillon

Ben DillonWith the growing number of ways that consumers access the Inter­net, responsive design is fast becoming the industry standard for hospital web­sites. Responsive design enables websites to adapt to the device being used, presenting an optimal experi­ence on smartphones, tablets, and desktops. Research by Geonetric, an online solutions company, indicates that 26 percent of healthcare organi­zations currently have a responsive website, and of those that do not, 42 percent list it as a development pri­ority for 2014.

“From 2012 to 2013 our mobile traf­fic more than doubled,” says Christy Bock, marketing specialist at Mercy Medical Center in Cedar Rapids, IA. “Traffic was a huge motivator for our move to a responsive site last year. Since launching the site, mo­bile traffic to our site has grown to be almost 40 percent of visits.”

Asante, a three-hospital system based in Medford, OR, has been experiencing similar growth in mo­bile traffic.

“Our mobile traffic has more than doubled each year since 2011,” says Philip Stanley, webmaster at Asante. “And 2014 appears to be on pace to exceed that level of growth. In many respects, mobile devices have become the default device rather than an afterthought.”

Jefferson University Hospitals

Image No. 1

Philadelphia-based Thomas Jefferson University Hospitals moved from separate stand-alone mobile and desktop websites to a responsive site in November 2013 (Image No. 1). The organization saw some immediate benefits – in­cluding improved search engine op­timization and a 508 percent increase in appointment request submissions from mobile devices.

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