Ben Dillon

Ben Dillon, Chief Strategy Officer, GeonetricBen Dillon, MBA

Chief Strategy Officer
Geonetric
415 12th Avenue SE
Cedar Rapids, IA 52401
(800) 589-1171

Follow Ben: Twitter | LinkedIn

Ben’s a big picture type of guy. He loves sharing new ideas in digital marketing, keeping a watchful eye on healthcare industry trends and seeing how it all intersects. A sought-after speaker, writer, blogger and current SHSMD board member, Ben’s an influential voice in healthcare marketing, helping organizations across the country embrace online strategies to engage health consumers.

Combine his industry savvy with his background in software development and you can see why he’s also an important member of Geonetric’s software team, ensuring our content management system stays a step ahead of market needs.

Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan. When he’s not traveling and evangelizing, Ben enjoys cooking with his family and playing the Big House with the University of Michigan Alumni marching band.

Ben has contributed his expertise to the articles listed below.

Ask the Expert: What Does It Take to Win at Digital Marketing in Healthcare?

Ben Dillon, chief strategy officer at Geonetric

[Hint: It isn’t size and budget that make a leader a leader.] // By Ben Dillon // For the past decade, Geonetric has performed its Digital Marketing in Healthcare survey to help healthcare marketers uncover industry trends, benchmark their own efforts, and better understand how to plan for upcoming digital initiatives. As part of the Read More

Loyalty and Rewards Programs in Healthcare Marketing: A Trend To Watch

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some health systems, similar types of loyalty programs have Read More

Emerging Trends in Loyalty and Rewards Programs in Healthcare

Jane Weber Brubaker, Editor of eHealthcare Strategy & Trends

eHealthcare Pulse // By Jane Weber Brubaker // A March 2016 editorial in JAMA authored by three University of Michigan physicians, “Health System Loyalty Programs: An Innovation in Customer Care and Service,” begins as follows: “Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Is Organic Reach Dead on Facebook?

Late last year, Facebook announced on its blog, “Pages that post promotional creative should expect their organic distribution to fall significantly over time.” In a related post on the same day, Facebook assured businesses that, “Pages still matter — a lot,” and for emphasis, added, “In October, for instance, nearly a billion people visited Facebook Read More

What Are the Top Web Design Trends Today? Not Just Responsive Design

Ask The Expert with Ben Dillon With the growing number of ways that consumers access the Inter­net, responsive design is fast becoming the industry standard for hospital web­sites. Responsive design enables websites to adapt to the device being used, presenting an optimal experi­ence on smartphones, tablets, and desktops. Research by Geonetric, an online solutions company, Read More

How Do You Build an Effective Dashboard for Digital Marketing?

Susan Solomon

Ask The Expert with Susan Solomon Eleven years ago, Kay Franks, marketing manager for St. Louis Children’s Hospital, got wind that budget re­ductions were on the horizon and it looked like her website budget was on the chopping block. That was all she needed to get cracking on building a compre­hensive dashboard to demonstrate the Read More

How Do I Best Create Valuable Website Content?

Ask The Expert with Ben Dillon Content manage­ment is one of the most difficult – and most over­looked – pieces of Web development. The average hos­pital website comprises more than 1,500 pages of unique content. Cre­ating and maintaining all that con­tent requires more work than most administrators can easily manage, especially if they lack full-time Read More

Mercy Health System’s Rebranding Efforts Come to Life on the Web

by Ben Dillon The greater Philadelphia and Delaware Valley area is one of the country’s most competitive healthcare markets. There are dozens of acute care hospitals and hundreds of ambulatory and practice sites. Mercy Health System, the largest Catholic healthcare system in the area, competes with half a dozen community hospitals and is in the Read More