“Hospitals and medical practices are constantly refining their communication plans and budgets to produce the most effective results and greatest ROI,” says Marty Summa of Sage Growth Partners. “Nowhere is this more evident than with social media strategies.” Here’s an excerpt from Summa’s new article: When it comes to developing successful social media marketing campaigns Read More
When New Jersey’s Virtua Health decided to add customer relationship management (CRM), artificial intelligence (AI), and predictive analytics to its technology toolkit in 2018, the marketing team knew the addition would significantly impact the organization’s ability to interact with the community and reach targeted audiences with specific messages. “We started our journey about four years Read More
Nowadays, we can type long, complex phrases into a search box and find pretty much exactly what we’re looking for on Google. Machine learning is running in the background, getting smarter and smarter. What if health system site searches could be that good? With a form of artificial intelligence, natural language processing, it’s becoming a Read More
With more than 3.6 billion users worldwide, social media is a highly effective method of communication for marketers. Although social media and healthcare may seem worlds apart, a study published in the journal BMC Research Notes found that 40 percent of consumers use social media for health information. Additionally, 91 percent say online communities influence Read More
// By Althea Fung // A recent survey found that half of the respondents get most of their COVID-19 information from media reports. About a third of respondents believe that no one has provided clear information consistently about COVID-19. Patient engagement is a critical piece of patient care. Studies have linked patient engagement with improved Read More
Artificial intelligence (AI) gives healthcare organizations the ability to gain a better understanding of customer behavior, needs, and concerns, analyze data in real time, and strengthen customer engagement. AI enables collection of more patient feedback at a much bigger scale, and this means a more robust, statistically significant data set that supports strategic decisions and Read More
// By Jane Weber Brubaker and Althea Fung // Will the industry’s biggest buzzwords really make a difference? We think the answer is yes. A good open-ended question gets you thinking, or in our case, researching. In Chris Bevolo’s latest (and final, he says) book in the Joe Public series, Joe Public 2030, he poses Read More
// By Jane Weber Brubaker // If you’ve ever tried to merge your Gmail contacts into Outlook or vice versa, you know it doesn’t always (ever) go smoothly. The data fields don’t match up. You may end up with lots of duplicates, or some records don’t show up at all. It’s easier to go back Read More
// By Althea Fung // Marketers from Humana and Johns Hopkins Medicine weigh in on the value of email marketing. Effective strategies for consumer engagement are also more efficient for marketers. If you’re an email marketer, you’ve likely heard the refrain “Email marketing is dead” countless times. But that’s just not true. A Pew Research Read More
When Dr. Hank Capps joined Wellstar in January 2021 as executive vice president and chief information and digital officer, Candice L. Saunders, president and CEO, said, “As both healthcare delivery and technology continue to evolve at a rapid pace, Wellstar is focused on how to accelerate and leverage the intersection of these two industries to Read More