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The State of Healthcare Digital Marketing

Ben Dillon

Survey Results Are In! Everything You Need to Know to Make the Best Decisions This Year!

An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists

Your Presenter:
Ben Dillon, Chief Strategy Officer, Geonetric


The 9th edition of Geonetric’s Healthcare Digital Marketing Trends Survey is an indispensable resource. It will give you an inside view based on data from over 300 organizations — more than 260 hospitals and health systems and more than 40 agency partners who responded to the 2019 edition of the survey, the largest ever.

This year, Geonetric incorporated feedback from multi-year survey takers who confirmed that this data is a “must have” planning tool for all healthcare digital marketers.

This webinar will be a SNEAK PEEK at the survey report — be sure to attend and you’ll be among the first to see this year’s results!

You’ll Learn:

  • Whether your organization is a leader, average, or lagging compared to the industry overall
  • How much leaders are spending on digital marketing, and the percentage digital marketing is of the overall marketing budget
  • The top goals healthcare marketing teams are working towards
  • How your peers and competitors are using digital technology, from CRM to personalization
  • How leading healthcare organizations structure their teams, determine budgets, manage business listings, allocate resources, and much more.

Watch now »

Healthcare CRM: the Definitive Guide

The Definitive Guide to Healthcare CRM ebook

Download this eBook and get the answers to all your questions on healthcare CRM and more, including:

  • What is Healthcare CRM and how can it help my organization?
  • Why is CRM so hot right now?
  • How does CRM fit in directly with the rest of my martech stack?
  • What are the common and advanced features of CRM tools?
  • How do I build a business case and convince internal stakeholders to act?
  • What does the future of CRM look like?

We’ve also included worksheets that you can use to figure out whether your organization is ready for CRM and how it will help you increase your revenue and attain high priority business goals.

The silos that once bound clinical and behavioral data up to this point — EHRs, lab data, content management systems, and the like — can now largely be eliminated with a variety of integration techniques, most notably using standards-based application programming interfaces (APIs). With APIs, you can feed disparate data sources into a single centralized platform, which, for the purposes of healthcare marketing, means a CRM. There, clinical and behavioral data is meshed with consumer marketing data, crucially enabling organizations to engage with consumers in a more refined, relevant, and personalized way.

Get the eBook »

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