Imagining the Future of Large Language Models: Healthcare Marketing Leaders and AI Experts Ask, “What If…”

July 17, 2023

// By Jane Weber Brubaker //


Amara’s Law says, “We overestimate the impact of technology in the short term and underestimate the effect in the long run.” Will it ring true for generative AI?

Have large language models like ChatGPT finally catapulted us into a world where machines and humans can work collaboratively, each doing what suits them best?

The conventional wisdom is that we should all “work at the top of our license” — whatever that is in our own context — spending less time on repetitive, rote tasks better handled by a machine, and more time on creative, breakthrough thinking that is unique to humans, and machines may never match despite aspirations around artificial general intelligence (AGI).

It’s also about productivity — something we want for ourselves, and our clients or employers want from us. Not to stint on quality, but to get more done in a day.

Is AI the answer? Will it augment and assist humans? Or replace us? It’s still the Wild West, and caution is strongly advised, but marketers are already dreaming up use cases, and some are actively experimenting with these models.

During two sessions at the Healthcare Marketing & Physician Strategies Summit in April, seven healthcare marketing and technology pros shared their views on generative AI. We catalog them here, with some of the popular AI-based tools mentioned by the panelists. We also reached out to an artificial intelligence expert to explore whether some of the widely held concerns about LLMs are valid.

Our AI experts don’t have a crystal ball, and even if they did, things are moving so fast that by the time they predict the future, it’s already here.

This snapshot will give you a glimpse into what your peers are thinking and doing. The consensus is, generative AI is here to stay. The more you know, the better prepared you will be for changes that are coming at warp speed.

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