HIPAA-Pocalypse Now:

Understanding the New HHS Guidance, the Implications for Healthcare Digital Marketers, and How to Respond Today

A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists

Presented October 4, 2023

Late last year, the Department of Health and Human Services released new guidance on HIPAA regulations to cover online tracking technologies that could compromise consumer privacy. Healthcare marketers must take a proactive role in responding. Are you ready?

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Your Presenter:
Ben Dillon, Co-Owner and Chief Executive Officer, Geonetric

Sponsored by

Geonetric-Logo-Burgundy (c)

In December 2022, the Department of Health and Human Services (HHS) released new guidance on the use of marketing tracking technology under HIPAA. Recent communications from HHS and the Federal Trade Commission (FTC) indicate that covered entities should be moving now to make the required changes.

Unfortunately, the guidance has raised more questions than it has answered. A recent study suggests that if the guidance is taken at face value, 99 percent of health systems fail to meet the new standards.

To better understand how the industry is responding, Geonetric conducted its own analysis, and through conversations with dozens of healthcare organizations and their compliance and legal teams, identified a wide range of interpretations of the new rules. Based on these findings, this webinar will give marketers the tools you need to help your organization navigate these significant changes.

Watch our webinar and hear just how much the HHS guidance impacts healthcare — and how the impact goes far beyond ad tracking technologies.

You’ll learn:

  • What the HHS guidance is, and how it relates to PHI and HIPAA
  • Why every healthcare organization should be thinking about how they use marketing trackers and other ad technologies.
  • Implications for healthcare that go beyond tracking pixels.
  • How to engage in a risk assessment process.
  • How to develop a process for achieving and maintaining compliance in the future.
  • And much more!

Your Presenter

Ben Dillon, is a co-owner and Chief Executive officer at Geonetric, which he joined in 2000. In his time at Geonetric, Ben has become an influential voice in healthcare digital marketing and helps organizations across the country engage healthcare consumers by improving their digital experiences.

Ben is a former SHSMD board president, a 2022 inductee in the Healthcare Internet Hall of Fame, and serves on the Editorial Advisory Board for eHealthcare Strategy & Trends. A sought-after speaker and writer, Ben holds a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.

Ben Dillon

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