Proving Marketing ROI Without Compromising Patient Privacy
This session is part of
ROI & Performance Marketing Week
A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends
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Presented September 18, 2026 at 1:00 p.m. Eastern
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Panelists:
Amanda Todorovich, FACHE, Executive Director of Digital Marketing, Cleveland Clinic
Jessica Holton, Co-Founder, Ours Privacy
Moderator:
Kyle Hardner, Contributing Writer, Plain-English Health Care
Session Sponsor:
Healthcare marketing leaders face growing pressure to prove that their campaigns drive real growth, not just impressions and clicks. But data privacy regulations make it harder than ever to track the full patient journey from digital ads to booked appointments.
Leadership wants clear proof of ROI. Compliance and legal teams want assurance that protected health information is not at risk. And healthcare marketers are caught in the middle.
If you’re ready to get unstuck, join us as marketing leaders explore how data-first privacy practices can increase visibility and demonstrate proven impact without sacrificing compliance.
You’ll learn:
- How to measure marketing’s impact on patient acquisition and revenue without exposing PHI.
- What a privacy-first data infrastructure looks like and how it can restore visibility into the patient journey.
- Practical steps for aligning marketing, legal, and compliance around measurement
Panelists
Amanda Todorovich, FACHE
Executive Director of Digital Marketing
Cleveland Clinic
Amanda Todorovich, FACHE, leads a multidisciplinary team responsible for Cleveland Clinic’s digital marketing strategy, enterprise website, content, social media, email marketing and marketing technology. Since joining the organization in 2013, she has helped transform one of healthcare's most recognized digital brands and built one of the industry's largest digital marketing programs.
Before joining Cleveland Clinic, Amanda was the co-founder and Chief Content Officer of MedCity News. She is a nationally recognized healthcare marketing leader, named Content Marketer of the Year by the Content Marketing Institute and inducted into the Healthcare Internet Hall of Fame for Innovative Individual Achievement. Amanda is a frequent speaker on digital transformation, AI and the future of healthcare.
Jessica Holton
Co-Founder
Ours Privacy
Jessica Holton is a co-founder of Ours Privacy, a HIPAA-compliant CDP and privacy platform used by many of the largest health systems and medical brands across the country. Previously the CEO of a nationwide therapy platform, she navigated the exact data privacy and compliance challenges firsthand that Ours Privacy now solves. Jessica holds an MBA from Stanford University's Graduate School of Business and a BS from Georgetown University.
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