Websites and Beyond:
Transforming Patient Experience
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2024 eHealthcare Leadership Awards
Thursday | March 27, 2025 | 2 p.m. Eastern
Panelists:
- Ben Dillon, CEO, Geonetric
- Roc Johnson, Director, Digital Strategy, UNC Health
- Adrienne Woods, Vice President, Digital Engagement, Hackensack Meridian Health
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
Join us for an exclusive member roundtable featuring winners of the eHealthcare Leadership Awards' Best Overall Patient Experience category, sponsored by healthcare digital marketing and digital experience agency Geonetric.
With an increasing number of patients expecting an "Amazon-like" digital experience, Hackensack Meridian Health leaders sought to improve patients' access and management of care using digital tools. HMH’s efforts go beyond having a patient portal — they continuously review and optimize the entire patient journey in person and online.
In another example of digital improvement, UNC Health utilizes leading healthcare technologies to create a connected patient experience that led to a significant increase in mobile app downloads — but that's only one of their current digital initiatives.
Join this interactive discussion as our panelists share best practices, strategies, and initiatives that improve patient experiences and drive business success.
We’ll be discussing:
- How user-friendly websites are the cornerstone of patient access, engagement, and information. For patients across the full range of digital experiences.
- The growing role of mobile apps as part of a connected patient experience.
- How online appointment scheduling empowers patients with seamless, self-service options.
- Why personalized patient portals are essential for secure access to medical records, test results, and direct communication with providers.
- Ways telehealth and virtual care expand access through video consultations and remote monitoring.
- AI-driven chatbots and virtual assistants’ place in enhancing engagement and providing instant responses to common patient inquiries.
Don’t miss this opportunity to be part of the discussion, ask questions, and share insights with top industry experts.
Panelists
Ben Dillon
CEO
Geonetric
Ben Dillon is the co-owner and CEO of Geonetric. Since joining Geonetric in 2000, Ben has become an influential voice in healthcare digital marketing. He helps organizations nationwide engage healthcare consumers by improving their digital experiences. He is a former SHSMD board president, a 2022 inductee in the Healthcare Internet Hall of Fame, and the recipient of the 2024 SHSMD Leadership Excellence Award, and serves on the editorial advisory board for eHealthcare Strategy and Trends. Ben is also part of the founding team for NewBoCo, a non-profit building Iowa’s entrepreneurial and innovation ecosystem, where he continues to serve as a startup mentor and board member. Ben is a sought-after speaker and writer with a master’s degree in eBusiness and strategic management from the University of Iowa and a bachelor’s degree in computer engineering from the University of Michigan.
Roc Johnson
Director, Digital Strategy
UNC Health
Roc Johnson is a seasoned digital strategist with over 20 years of experience delivering innovative web and marketing solutions. As Director of Digital Strategy at UNC Health, he specializes in leading multidisciplinary teams to execute large-scale digital initiatives. With 10+ years of experience managing engineering teams, Roc excels in web design, development, and strategy across mobile, tablet, and desktop platforms. He has led enterprise website projects, patient portal initiatives, and online services for major healthcare systems. Adept in Agile and Kanban methodologies, he seamlessly navigates complex tech stacks and content management systems. His expertise also includes digital marketing, SEO, SEM, and social media strategy, making him a leader in healthcare digital transformation.
Adrienne Woods
Vice President, Digital Engagement
Hackensack Meridian Health
Adrienne Woods is the Vice President of Digital Engagement at Hackensack Meridian Health, with over 20 years of experience in healthcare. She leads a team dedicated to optimizing the digital front door for consumers, patients, and team members. Adrienne oversees the management of HMH’s websites, mobile apps, provider directory, and online appointment scheduling. With a "Patient First" approach, she is committed to providing clinicians with easy access to digital tools that enhance patient care. Outside of work, Adrienne enjoys spending time outdoors with her family, including her three active children. While not a foodie, she loves discovering restaurants with great atmospheres and exceptional customer service.
Webinar at a Glance
Date: Thursday, March 27, 2025
Time: 2 p.m. Eastern, 1 p.m. Central, 12 p.m. Mountain, 11 a.m. Pacific
Duration: 60 Minutes
Cost: Free for members of eHealthcare Strategy & Trends
This webinar is free for members of
eHealthcare Strategy & Trends
Not a member yet?
Just sign up for a free 7-day trial, and then register.
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