With 67,000 Downloads and Counting, Piedmont Healthcare’s Mobile App Is Putting Patients and Visitors in the Driver’s Seat
// By Wendy Stark Healy //
Finding your way around a labyrinth of hospital hallways can be stressful, especially if you’re an outpatient rushing to a test, or a visitor looking for a sick loved one’s room. Even finding the cafeteria for a quick cup of coffee can be aggravating when you don’t know where you’re going and have only a few minutes.
Healthcare organizations have worked hard to improve the patient experience and map their journeys through the healthcare system. But how about putting a digital map in patients’ and visitors’ hands to help them find their way?
Katie Logan, chief consumer officer at Piedmont Healthcare, a system of 11 hospitals in Georgia, spoke at the Society for Healthcare Strategy & Market Development (SHSMD) 2019 annual conference. In her presentation, “Innovations in Experiential Wayfinding Platforms That Drive Patient Engagement and Business Development,” Logan explained how Piedmont improved its app, Piedmont Now, to help patients, visitors, and employees navigate around its extensive hospital campuses. We followed up with her to learn more and get an update on the latest enhancements that were in the works at the time of the conference.
Like most digital initiatives, the Piedmont Now app is a work in progress and is on a continuous improvement journey of its own.