Wayfinding

What Type of App Should You Implement?

Illustration of female doctor surrounded by medicine and technology.

“Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients,” says Jared Mauskopf, CEO of Medical Web Experts. “But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or Read More

Mobile App or Web App: Which Is Better for Your Organization?

Mauskopf-Jared

// By Jared Mauskopf // Healthcare organizations are increasingly under enormous pressure to offer the best digital tools to their patients. But before you set out to develop a healthcare application, you’ll need to make a number of key decisions — not least whether you should opt for a mobile app or a web app. Read More

How Your Mobile App Can Help Patients Find Their Way – Literally

Katie Logan, chief consumer officer, Piedmont Healthcare

Finding your way around a labyrinth of hospital hallways can be stressful, especially if you’re an outpatient rushing to a test, or a visitor looking for a sick loved one’s room. Even finding the cafeteria for a quick cup of coffee can be aggravating when you don’t know where you’re going and have only a Read More

Why It Pays To Broaden Your Concept of “Patient Experience”

Matt Gove, chief consumer officer at Piedmont Healthcare

Your brand is the sum of the experiences a customer has with you, says Matt Gove, chief consumer officer at Piedmont Healthcare in Georgia. This definition goes beyond the conventional scope of patient experience, or as Gove consistently refers to it: customer experience. While patient experience historically has been a clinical initiative, with the bulk of Read More

Customer Experience the Piedmont Way

Matt Gove, chief consumer officer at Piedmont Healthcare

// By Jane Weber Brubaker // Your brand is the sum of the experiences a customer has with you, says Matt Gove, chief consumer officer at Piedmont Healthcare in Georgia. This definition goes beyond the conventional scope of patient experience, or as Gove consistently refers to it: customer experience. Patient experience historically has been a Read More

Augmented Reality and Virtual Reality in Healthcare: Keep Watching

Pokemon Go

“If talk of augmented reality (AR) and virtual reality (VR) brings to mind comically unfashionable goggles, a dearth of useful applications, and headache-inducing graphics, we’d understand. Until two or three years ago, we thought the same—they were technologies of the future and always would be. But we’ve come full circle in our thinking and so Read More

Robert Wood Johnson University Hospital Goes Native with Mobile Apps

When the program manager for the Executive Health program at the Robert Wood Johnson University Hospital (RWJUH) came to Andrew Quinn, Interactive Marketing Director, and asked him to put the program’s printable exercise guide up on the website, Quinn suggested a different approach, a mobile solution. “Everyone has smart phones these days, especially this particular Read More