From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

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Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Best Practices for Your ROI-Ready Service Line Campaigns

Square image- Best Practices for Your ROI-Ready Service Line Campaigns

In the dynamic landscape of healthcare marketing, marketers must navigate the complexities of achieving maximum return on investment (ROI) through strategic service line campaigns.

The healthcare industry, historically, has faced challenges establishing a trustworthy connection between service line campaigns and downstream revenue.

This ebook on ROI optimization empowers marketers with a trustworthy way to match service line campaigns to downstream revenue, ensuring not only resonance with target audiences but also measurable contributions to the organization’s growth and success.

Download the ebook today to get actionable insights, strategies, and proven methods to unlock the full potential of your service line campaigns.

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1,840 New Patients in 22 Months: The Power of Personality-Based Provider Matching

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Physician relationships can be challenging for both the patient and provider. MD MatchUp offers a solution by matching patients and providers based on personality assessments. This innovative tool helps health systems attract and retain patients, improving patient satisfaction and financial outcomes. Explore how MD MatchUp can enhance the healthcare experience.

How Many CRMs Do You Need?

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// By Jane Weber Brubaker // CRM lacks a universal definition in healthcare, encompassing everything from patient acquisition to care gap resolution. The fragmented vendor landscape offers solutions ranging from niche tools to comprehensive platforms, challenging organizations to pinpoint their specific needs. Explore how Sharp HealthCare navigated this complexity, crafting a unique two-pronged strategy for optimal results.

Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

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Wednesday | August 28, 2024 | 2 p.m. Eastern

Your Panelists:

  • Leslie Cozatt, Executive Marketing Consultant, Providence
  • Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
  • Kirsten Lecky, EVP Insights and Growth, WG Content
  • Bridget Reuter, Service Line Marketing Manager, Virtua Health

Join us to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

  • Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
  • Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
  • Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
  • WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
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Building and Leading Digital Marketing Teams for Long-Term Success

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// By Daniel Fell // Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.

An Incremental Approach to Web Development: How it Boosts Traffic and Saves Money

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Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

Panelist Phase2 MEMBER Webinar

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Wednesday | August 7, 2024 | 2 p.m. Eastern

Your Panelists:

  • Jennifer Segalini, VP of Strategy at Phase2
  • Amanda Jones, Senior Director of Digital Engagement at Geisinger
  • Jennifer Mackendree, System Director of Marketing at Health First
  • Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

  • The breadth, scope, and depth of DFD strategies and tools
  • Best practices for implementing a DFD
  • Practical tips for enhancing patient engagement and satisfaction
  • How a DFD can impact marketing outcomes
  • How to prioritize DFD investments for maximum impact
  • And much more!

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Cleveland Clinic’s AI Strategy Offers Valuable Lessons for Healthcare Marketers

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Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

Jeff Bean headshot

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Healthcare Marketing Shifts Focus to Consumer Experience and ROI, Survey Shows

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The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Patient and Provider Predictive Matching Drives Positive Results for Midwestern Health System

Waddell-Bob-MD-MatchUp

// By Jane Weber Brubaker // Physician relationships can be challenging for both the patient and provider. MD MatchUp offers a solution by matching patients and providers based on personality assessments. This innovative tool helps health systems attract and retain patients, improving patient satisfaction and financial outcomes. Explore how MD MatchUp can enhance the healthcare experience.

Getting Off the Roller-Coaster: How Lee Health Transformed Its Website Management Plan

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// By Althea Fung // Taking an incremental approach to website development gives Lee Health more options to continuously improve its website rather than tossing it out and starting over when the technology becomes dated. Find out how this approach ensures continuous improvement and avoids the pitfalls of the traditional “roller-coaster” method of periodic, large-scale overhauls.

Cleveland Clinic’s Strategic Approach to Adopting AI

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// By Wendy Margolin // Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

Discover Award-Winning Digital Strategies to Improve Patient Experience

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eHealthcare Leadership Awards provides a valuable opportunity to see what leading healthcare systems across the country do so you can adapt and apply these best practices in your organization. Discover how award-winning healthcare organizations demonstrate best practices in digital strategies to improve the patient experience.

Road to Recovery: Latest Survey Shows Slow Return to Pre-Pandemic Marketing Efforts 

geonetric 2024 survey

// By Ben Dillon // The Digital Healthcare Marketing Trends Survey, now in its 12th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Providence’s DexCare Platform Streamlines Access for Patients and Providers

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Who best to solve a complex problem than someone who’s repeatedly felt its sting? That’s what leaders at Providence learned, and now their commercialization of the resulting platform, DexCare, is on track to help other healthcare organizations be discovered and match the right care with the right provider and modality at the right time.

Privacy-First Foundation for High-Performance Healthcare Marketing

Privacy-First Foundation for High-Performance Healthcare Marketing

// By Ray Mina // Privacy regulations make healthcare marketing harder. A healthcare privacy platform adds a layer of protection, giving digital marketers access to the analytics tools they need without putting protected health information at risk. Find out how marketers get in hot water with regulators and how to structure your tech stack for HIPAA compliance.

How to Future-Proof Your Healthcare Website

ft img How to Future-Proof Your Healthcare Website

Your Presenters:

  • Kevin Smith, Assistant Vice President, Digital Engagement, Baptist Health (KY)
  • Matt Schwabel, Executive Director, Marketing Technology & Operations, UNC Health
  • Michael Kinkaid, Chief Technology Officer, Reason One
  • Stephen Barry, Product Owner, Lee Health

You’ll learn:

  • How to evaluate your current state and define the desired future state
  • Considerations for selecting the right technology
  • Best practices for gaining buy-in from stakeholders
  • How to develop a plan and timeline
  • Why a web steering committee is essential
  • How to measure success
  • And much much more!

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Mobile Apps for Healthcare Providers: Your Patients Need More Than Just a Portal.

ft image square Your Patients Need More Than Just A Portal.

An investment in mobile is essential to compete in today’s healthcare marketplace. But should you build or buy?

Meeting customers where they are — on devices they use, in ways that are familiar and seamless — continues to separate leaders from laggards in the healthcare provider space.

Mobile-first strategies, particularly mobile apps, have become a critical part of these efforts.

The mobile app conversation is not a simple one, even if the choices themselves are relatively straightforward: build your own proprietary mobile app or use an existing EHR-provided app, such as Epic’s MyChart.

Download this new white paper today to get insights on how to lead your organization to the right decision.

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8 Steps to Develop and Launch a Successful Healthcare Podcast

Rachel Baker

More than a third of the U.S. population regularly consumed podcasts in 2022. Should you/your organization start a podcast? “When I decided to start a podcast in 2022, I was looking for new ways to promote our physicians’ research,” writes Rachel Baker in a new article. “I also knew from a recent pulse survey that Read More