// By Jane Weber Brubaker // Physicians leading the healthcare vertical in Big Tech companies are embracing the opportunity to leverage technology to solve healthcare’s biggest challenges. It’s always interesting to see who’s included in Modern Healthcare’s “100 Most Influential People in Healthcare” and how the list changes over time. In 2019, for example, Dr. Read More
// By Marlene Kurban // As the pandemic surged in Southern California in 2020, leaders at UCLA Health posed the question, “What if we could turn digital products and tools that we were merely piloting into full-blown digital experiences?” UCLA Health was one of three healthcare systems that received the prestigious Mark Gothberg eHealthcare Organizational Read More
Going to the doctor can often be stressful for patients and their loved ones. That’s why having an attentive and caring provider is so important. In training, medical professionals learn that bedside manner — how doctors, nurses, and other hospital staff approach patients and their families — can directly affect the overall experience for patients. Read More
// By Bill Altorfer // UCHealth piloted triggered email reminders for breast cancer screenings, generating almost 1,000 mammogram appointments. This past year was a year of transformation for UCHealth. Although such transformation during the COVID pandemic was challenging, it also gave rise to opportunities to improve patient experience in ways that weren’t initially on UCHealth’s Read More
Nebraska Medicine is a global leader in infectious diseases, and its experts have been in demand since the earliest days of the pandemic — locally, regionally, nationally, and internationally. Nebraska Medicine held the first U.S. COVID-19 press conference in January 2020, well before a global pandemic was declared by the World Health Organization. The following Read More
If you’ve done a Google search over the past year, you’ve probably noticed something different at the top of some search engine results pages (SERP). It’s a featured snippet, also known as Position Zero, and it’s Google’s way of showing users what it thinks is the best answer to their search question. Position Zero provides Read More
A group of industry innovators recently took part in a panel discussion hosted by Reuters Events™, “Taking Action to Eliminate Disparities and Advance Health Equity.” Technology was one of several topics these leaders covered during their wide-ranging conversation, moderated by patient engagement consultant Stacy Hurt. Hurt asked the panel, “How can we prevent technology from Read More
The COVID-19 pandemic and the rapidly changing competitive environment are making the consumer and patient digital experience a higher priority for healthcare marketers than ever before. This webinar will provide important insights and tips you need to be ready to play a key role in improving your digital front door.
A new eHealthcare Strategy & Trends webinar for healthcare marketers and digital strategists.
Panelists:
Watch this webinar and you’ll learn:
Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Bank, investors are pouring billions Read More
// By Althea Fung // The hospitality industry strives to give customers great experiences that will win their loyalty. How can providers adopt some of the same principles and make telehealth visits more hospitable? Going to the doctor can often be stressful for patients and their loved ones. That’s why having an attentive and caring Read More
// By Jane Weber Brubaker // Nebraska Medicine is a global leader in infectious diseases, and its experts have been in demand since the earliest days of the pandemic — locally, regionally, nationally, and internationally. Nebraska Medicine held the first U.S. COVID-19 press conference in January 2020, well before a global pandemic was declared by Read More
// By Jim Samuel // Taking advantage of Google’s Position Zero, or featured snippets, can be an effective way to enhance your brand and drive traffic to your website, particularly for mobile users. While it can be challenging to attain this coveted place in Google’s search results, with planning and effort, it is possible to Read More
// By Jane Weber Brubaker // Healthcare executives from Highmark Health, Virginia Mason, and Bristol Myers Squibb discuss the potential of technology to level the playing field in healthcare. Technology is a two-edged sword. It can help solve some of healthcare’s thorniest challenges, and it can also create problems, however unintended, particularly in the realm Read More
Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. “Consumers have a lot of options Read More
// By Althea Fung // Health tech is booming. With digital technology, healthcare providers can offer patients effective interventions, in-person and remotely. This has become increasingly important throughout the COVID-19 global pandemic, as the use of telehealth and remote monitoring has accelerated. According to the latest Healthcare Investment and Exits report from the Silicon Valley Read More
Hackensack Meridian Health needed a better way to communicate with its physicians. The Edison, New Jersey-based organization was like many health systems across the country, and relied on a combination of email, newsletters, electronic health records (EHR), and other methods to reach and engage its medical staff. “We had multiple ways to communicate with our Read More
Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 doctors — the largest provider Read More
In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily focused on the employer and payer Read More
// By Jane Weber Brubaker // Connecticut is a small state with a large number of healthcare facilities to choose from — and now even drug stores turned health hubs are competing for the same patients. “There’s a lot of noise out there,” says Cathie Cannon, assistant vice president of health communications at UConn Health. Read More
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Free eBook download, sponsored by Geonetric
Consumer expectations have shifted. Increased options have changed the market. And the evolution of healthcare technologies has unlocked new potential. Together they create an unprecedented opportunity to design a user-centered view of the healthcare experience as it exists today, and of the experience people will demand in the future.
As a result, many healthcare organizations have shifted to view the online experience as an always-on gateway to a personal, health-affirming conversation with a care provider — a digital front door.
// By Jim Samuel // Like many health systems throughout the nation, New Jersey’s Hackensack Meridian Health faced challenges when it came to communicating with physicians. A patchwork of multiple systems and methods resulted in poor communications and left doctors disengaged. The system used digital tools to solve the problem and build physician engagement. Hackensack Read More
One way health systems can highlight their digital leadership, share successes, and demonstrate the ways technology helped their organizations achieve strategic business objectives is to enter — and win — the Mark Gothberg eHealthcare Organizational Commitment Award, the highest honor conferred by the eHealthcare Leadership Awards. Three health systems received recognition for winning this prestigious Read More
// By Althea Fung // Digital technologies are transforming how healthcare is delivered and ushering in new competitors to the market from nontraditional spaces like retail and payers. Large insurance companies are acquiring or developing physician practices in markets across the country. For example, OptumCare, a subsidiary of UnitedHealthcare, employs or is affiliated with 50,000 Read More
Versatile podcasts can stand on their own as a popular source of content, but they are also a great way to stoke the content-generation engine, especially for healthcare communications and marketing programs. “It all starts with a podcast,” says Bill Klaproth, director of marketing and production for DoctorPodcasting by RadioMD. Klaproth, who provides podcast services Read More
// By Jane Weber Brubaker // In recent years, the healthcare industry has been moving away from its traditional focus on episodic care toward wellness, prevention, and population health. The recent acquisition of Welltok by Virgin Pulse in October 2021 underscores that this movement is coming from multiple directions. Welltok and Virgin Pulse have primarily Read More