Maximize Your Healthcare Organization’s Success with CRM
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It is no longer enough for health system marketers to focus on the needs of their current patient base; now you must provide access and services to engage new consumers where they are searching for healthcare online. With concern for population health in mind, the best healthcare marketers use data to predict consumers’ health needs and send targeted campaigns to deliver timely, relevant information.
To achieve all of this, hospital marketers need a powerful tool in their arsenal: a sophisticated customer relationship management (CRM) platform. Far more than just a way to record consumer contact information, a modern CRM solution acts as a database and interface that helps the marketer aggregate and draw on detailed demographic, psychographic, and behavioral data. Using CRM, marketers can glean valuable insights, develop viable strategies, and deploy effective campaigns to attract more patients.
Download this free guide and gain a deeper understanding of key practices and elements of healthcare CRM and how they can help your healthcare organization:
- predictive modeling
- personas and patient pathways