Strategic Web Consolidation: How Michigan Medicine Streamlined Its Digital Presence

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In a time when digital presence is paramount, many healthcare organizations may face the challenge of maintaining a cohesive online identity. At Michigan Medicine, the academic medical center of the University of Michigan, departments across the medical school, research facilities, and health centers developed independent websites to communicate externally. But without a centralized governance structure, Read More

Navigating the Minefield of Academic Medical Center Digital Transformations

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// By Allison Minutillo // Academic Medical Centers (AMCs) merge knowledge and healing with innovation. In a complex digital ecosystem, transformation is essential. This article explores key drivers, universal challenges, and success elements crucial for healthy digital shifts. Discover how your digital project can become a catalyst for transformation within your organization.

25 Years of Celebrating Excellence: eHealthcare Leadership Awards Are Open

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// By Susan Dubuque // This year marks the silver anniversary of the eHealthcare Leadership Awards. Join us as we celebrate 25 years of industry innovation and honor your accomplishments from the past year. The eHealthcare Leadership Awards recognize outstanding health websites and digital initiatives. The Call for Entries is officially open!

Reimagining CRM for Health Systems with an Enterprise-Wide Approach

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Watch our webinar and hear from a top industry expert who will share how CRM has evolved and discuss best practices that can help your organization take full advantage of state-of-the-art CRM capabilities.

You’ll learn:

  • What the current state of CRM is in healthcare, and why it often falls short.
  • How to structure CRM for enterprise-wide success.
  • Best practices for implementation, governance, and strategy.
  • How to set priorities that align with the strategic plan when launching campaigns.
  • How a CRM can scale communications using real-time data and rules-based automated campaigns.
  • What to consider when choosing a CRM solution.
    And much much more!

Watch Now »

Digital Transformation of Michigan Medicine Through Strategic Web Consolidation

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// By Althea Fung // Faced with fragmented digital identities across departments, Michigan Medicine, the academic medical center of the University of Michigan, unified its digital presence, overcoming the lack of centralized governance. Discover how Michigan Medicine streamlined 300 websites into four, unifying its brand identity and enhancing the user experience.

Newly Updated HHS Guidance: What Healthcare Marketers Need to Know

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The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers when it comes to tracking technologies, sharing consumer data, and maintaining HIPAA compliance. Its original guidance in Read More

Advocate Aurora Health Transforms Healthcare Delivery by Leveraging Consumer-Centric Digital Technology

Jamey Sheil, Advocate Health

Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations to receive the Mark Gothberg Read More

Provider Data Management: An Essential Key to Better Patient Experience

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// By Jared Johnson // Provider data management is critical in enhancing the patient experience, but it takes the right strategy and technologies to execute successfully. Discover best practices for implementing effective provider data management strategies and learn how these insights empower patients with accurate information and improved access to care.

HHS Has Updated Its Guidance: What It Means for Your Organization

// By Rachael Sauceman // The U.S. Department of Health & Human Services (HHS) has just offered its first update to its 2022 guidance on online tracking technologies and HIPAA compliance. The guidance gives some reassurance and some red flags for healthcare marketers. Find out what the updates mean for healthcare organizations.

What Does It Take to Be a Winner? Learn Why Advocate Aurora Health Took Home Top Honors at the 2023 eHealthcare Leadership Awards

// By Susan Dubuque // Advocate Aurora Health’s commitment to the consumer experience at every step in the digital journey has positioned this organization among the best consumer-first healthcare systems in the country. Advocate Aurora Health (now called Advocate Health Care in Illinois and Aurora Health Care in Wisconsin) was one of four health-related organizations Read More

Integrating Generative AI Into Your Healthcare Marketing Strategy

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AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More

A Best in Breed Data Platform + Healthcare CRM: A “Match Made in Heaven”

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// By Jane Weber Brubaker // If the promise of CRM in healthcare has been largely unfulfilled, data silos are partially to blame. Innovaccer’s acquisition of digital marketing and CRM platform Cured earlier this year could solve data challenges and accelerate growth for health systems. One benefit of mixing and mingling at industry events is Read More

Does Your Hospital or Health System Website Align with Your Brand?

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When your website doesn’t reflect who you are today, it’s time for a change. Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She describes the old site’s navigation as Read More

5 Tips for Incorporating AI Into Your Healthcare Marketing Strategy

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// By Wendy Margolin // Economist and professor Richard Baldwin says, “It’s not AI that is going to take your job, but someone who knows how to use AI might.” If you haven’t scratched the surface of AI’s capabilities, you’re not alone. Here are some ideas that will give you a leg up. More than a Read More

Winning Strategies for Digital Physician Engagement

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Six award-winning health systems from across the country set the standard for digital physician engagement. // By Susan Dubuque // A few years ago, due mainly to regulatory considerations, physician engagement meant celebrating Doctors’ Day, and physician practices operated entirely separately from hospitals. Today, things are different. Employed physicians, advances in digital technology, competitive pressures, Read More

Privacy-First Healthcare Marketing: What it Means and Who Should Be Involved

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What does it really mean to embrace a privacy-first communications approach? That’s just one of the many questions we wanted to answer during a recent webinar, Privacy-First: How to Ensure Your Healthcare Marketing Aligns with HIPAA. This webinar was presented on February 1, 2024 by eHealthcare Strategy & Trends. The panel discussion explored safer ways Read More

Best Healthcare Podcast: Who Won, and Why?

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Find out how top healthcare organizations use podcasts to educate, inspire, and connect with clinicians, patients, and community members. // By Jared Johnson // Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we’ll showcase Read More

Enhancing Patient Experience with Effective Provider Data Management Strategies

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Your Presenters:

  • Jeff Stewart, VP of Strategic Marketing, CHRISTUS Health
  • Val Lopez, Assistant Vice President, Digital Marketing and Technology, Baptist Health
  • Jessica West, Director, Content & Media, Piedmont
  • Keir Bradshaw, EVP, Solution Consultant, MERGE

You’ll learn:

  • Insights into how precise provider data impacts patient trust and the overall efficiency of healthcare delivery systems.
  • How innovative technologies and systems can assist in the effective management and maintenance of provider data to ensure compliance and enhance patient care.
  • Best practices for implementing a robust provider data management strategy that can directly improve the patient experience.

And much much more!

Watch Now »

How Top Healthcare Organizations Use Rich Media to Attract and Engage Patients

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Each year, the eHealthcare Leadership Awards recognizes excellence in healthcare digital marketing. The 2023 awards ceremony was held in November at HCIC in Los Angeles, and throughout this year, we showcase award-winning entries. Best Rich Media is one of 30 categories healthcare organizations and their agencies could enter. According to Google, “Rich media is a digital Read More

How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health

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AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More

Strategic Repurposing: How to Get the Most Out of Your Content

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Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably come out of your department every year. But knowing these stats makes all your efforts and content production worth it: 77 percent of health searches begin online. 95 percent of Read More

Winning Strategies for Digital Physician Engagement [Member Roundtable]

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Join us for a discussion with 3 leaders from organizations that won awards in the Best Digital Physician Engagement category in the 2023 eHealthcare Leadership Awards

Your Panelists:

  • Emilie Ansel, CEO, Private Health News
  • Shannon Cummins, VP of Business Development, Unlock Health
  • Garland Stansell, Chief Communications Officer, Children’s of Alabama

Moderated by:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, eHealthcare Leadership Awards

You’ll learn:

  • How your organization can implement a physician engagement effort that is aligned with your strategic marketing goals
  • The physician engagement tactics our panelists have found most effective — from the tried and true to the new and cutting edge
  • How you can make physician involvement mutually beneficial
  • Details of their winning physician engagement initiatives

And much more!

Watch Now »

Connecticut Children’s New Website Mirrors Its Reality

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When your website doesn’t reflect who you are today, it’s time for a change. // By Jane Weber Brubaker // Connecticut Children’s launched its new website in January. “The last time we had a major overhaul was in 2017, so in website years, that is ancient in many ways,” says Christina DiBona, marketing director. She Read More