Mastering Digital Content in the Age of Zero-Click Search and AI Overviews:
Real Strategies for Healthcare Marketers
A new eHealthcare Strategy & Trends webinar for healthcare marketers and strategists
Presented August 28, 2024
The digital content landscape is evolving rapidly. With the rise of zero-click searches and AI-driven overviews, traditional SEO strategies are being upended. Join us to learn how leading healthcare organizations are adapting to stay ahead — and how you can too.
This webinar is free for members of eHealthcare Strategy & Trends
Not a member yet?
Start your trial membership.
Sign up for a free 7-day trial
to watch this webinar
and download the slides
now.
Plus, get access to all member resources.
Already a member?
Log in to watch.
Your Presenters:
Leslie Cozatt, Executive Marketing Consultant, Providence
Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
Kirsten Lecky, EVP Insights and Growth, WG Content
Bridget Reuter, Service Line Marketing Manager, Virtua Health
Sponsored by
This event is free to attend thanks to our event sponsor.
The search landscape has been shifting for years, with more than 50% of Google searches resulting in zero clicks as early as June 2019. Today, nearly 60% of searches end without a click, necessitating innovative strategies to attract and engage audiences.
This webinar will delve into how healthcare marketers are rethinking their digital content approaches to thrive in this new reality.
Watch this webinar to hear from these powerhouse healthcare brands that are successfully adapting their strategies:
- Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience. Laura Kuechenmeister, Corporate Director of Content Marketing & Design, will share insights on building a digital storytelling system that inspires action.
- Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs). Learn how curated and personalized email campaigns are becoming essential in this new digital landscape.
- Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing. See how data-driven strategies are enhancing patient engagement and achieving measurable results.
- WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She'll share what content trends are emerging and where organizations are investing.
Don’t miss this opportunity to stay ahead in the ever-changing digital content landscape.
Your Presenters
Leslie Cozatt
Executive Marketing Consultant
Providence
Leslie is an award-winning, full-time contract consultant with 25 years of professional healthcare marketing experience. She specializes in brand, content and marketing strategy, building complex integrated marketing campaigns and programs, thought leadership, c-suite audience engagement and more. She has a unique fusion of strategic consulting, B2B, B2C, & B2B2C marketing, and deep healthcare knowledge and helps high-profile health systems and payers, including Providence, Optum, and Bio-Techne design and execute successful complex, integrated, demand gen and thought leadership programs with proven, measurable results and a strong ROI.
Laura Kuechenmeister
Corporate Director, Content Marketing & Design
Emory Healthcare
As corporate director of content marketing at Emory Healthcare, Laura Kuechenmeister leads a team of creators who find creative ways to inspire action, telling compelling stories about health and health care. Laura has more than 15 years of experience in marketing and communications, with roles ranging from design and social media to media relations and fundraising, and she has worked for causes that include youth development, education, animal welfare, and the arts. Laura is also a classical violist and performs in regional orchestras in the southeast.
Kirsten Lecky
EVP, Insights and Growth
WG Content
As the EVP of Insights and Growth at WG Content, Kirsten partners with healthcare leaders to understand their challenges and build custom content solutions that deliver value. With 20+ years of experience in marketing and healthcare, she is passionate about supporting efforts that build trusting relationships with consumers, patients, employees and physicians. Kirsten hosts the video series Tips in Ten Minutes and has presented at numerous national, regional and state healthcare marketing conferences.
Bridget Reuter, MBA
Service Line Marketing Manager, Virtua Health
Virtua Health
Bridget has more than 20 years of experience in marketing and communications. She leads marketing strategy and service line campaigns at Virtua Health, the largest health system in southern New Jersey. She has spearheaded the development and execution of multiple award-winning, data-driven campaigns that have successfully elevated brand preference and increased volume to exceed business goals. She is passionate about the role of marketing in facilitating authentic and impactful consumer engagement.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?