2025 Healthcare Marketing Compliance Survey Sponsored by Ours Privacy and eHealthcare Strategy & Trends, the 2025 Healthcare Marketing Compliance Survey provides marketing leaders like you a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare. Complete the survey today, and you'll receive: Early access to the survey results once they are fully compiled Valuable, exclusive data about the state of healthcare marketing compliance A chance to win a $200 Amazon gift card! Sincerely, Matt Humphrey President, Plain-English Health Care Publisher of eHealthcare Strategy & Trends 1. Do you currently run any digital ads (e.g. Google Ads, Meta Ads, LinkedIn Ads, TikTok)?(Required) Yes, we run digital ads No, we stopped running digital ads due to compliance concerns No, we stopped running digital ads due to other reasons No, we never run digital ads 2. Do you currently use tracking pixels (e.g. Google Analytics, Facebook Pixel, Google Ads Pixel, LinkedIn Insight Tag) on your healthcare organization's website?(Required) Yes, we use them No, we removed them for compliance concerns No, we never implemented them Unsure 3. How has the cost of acquiring new patients changed in the last 2-4 yrs?(Required) Cost of acquiring customers has increased significantly Cost of acquiring customers has increased Cost of acquiring customers has decreased Cost of acquiring customers has decreased significantly 4. Do you currently use a consent management platform (e.g. a cookie banner pop-up) on your website?(Required) Yes, we use a CMP (OneTrust, Cookiebot, etc.) No, we don't use a CMP Unsure 5. What is your biggest challenge relating to tracking and privacy with your organization’s marketing?(Required)6. Which of the following is most challenging for your healthcare marketing today?(Required) Lack of reliable analytics / flying blind Compliance uncertainty Rising customer acquisition costs Lack of centralized data (too many tools) Limited IT/engineering support 7. How confident are you that your current digital marketing stack is HIPAA compliant?(Required) Very confident Somewhat confident Not confident Don't know 8. Have you ever had to delay, pause, or cancel a marketing campaign due to privacy or compliance risks?(Required) Yes, multiple times Yes, once or twice No, but we've considered it. No, never 9. How well can you track a patient's journey from their first interaction with your marketing to booking/attending an appointment?(Required) We can track the complete journey from first touchpoint to appointment attended We can track most of the journey but have some gaps We can track some touchpoints but miss key parts We have very limited visibility into the patient journey We cannot track the patient journey at all (no analytics) 10. Which best describes your organization’s data privacy setup for marketing compliance?(Required) Comprehensive and well-integrated Functional but pieced together from multiple tools Temporary or workaround solutions Minimal / no setup today Unsure 11. If you're NOT currently using a privacy platform for marketing compliance, what's your biggest barrier?(Required) Cost Technical complexity Don't know which solution to choose Other priorities / no team buy-in Don't see the need N/A - we already use one 12. Organization Type(Required)How would you classify your organization? Healthcare Provider Other 13. Organization SizePlease select the size that best describes your healthcare organizationHealth SystemHospital 400+ bedsHospital 200-399 bedsHospital under 200 bedsOther healthcare provider Please share your contact information so that we can provide you with an early copy of the survey results AND to be entered to win a $200 Amazon gift card! Your responses will remain anonymous in the aggregated results.Name First Last Job TitleOrganizationEmail Survey sponsored by
