AI Helps Healthcare Leaders Turn Intuition into Data-Driven Action

As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Here’s how three leaders use AI to turn data into actual improvements.

// By Wendy Margolin //

In a field that’s constantly changing, one truth in healthcare marketing that’s here to stay is data-driven decision-making. An increasing number of consumers expect a personalized healthcare journey. Meanwhile, marketing departments are tasked with driving service-line volume and are inundated with data across EHR, CRM, digital, and call center systems.

These demands, coupled with the sheer volume of data available in healthcare today, make AI tools a necessity. When used correctly and in compliance, these tools contribute to brand trust, help marketers make smarter decisions, and improve the user experience.

In a session during AI Week in Healthcare Marketing in December, leaders from AdventHealth, UCI Health, and Mount Sinai Health System shared practical use cases on how data informs their marketing decisions and how they use AI to support marketing communications strategies.

Left to Right: John Davey, vice president marketing technology, Mount Sinai Health System; Tara Nooteboom, director of consumer digital strategy, UCI Health; Josefer Montes, executive director, marketing & branding, AdventHealth; Micha Siegel, director, product innovation and strategy, BPD

Click here to watch the session: “AI and Data-Driven Transformation in Practice: Stories and Advice from Three Major Health Systems.”