Scroll-stopping inspiration for the next time you’re in a content rut.

// By Melissa Sher //

More than 50 years ago, Alvin Toffler coined the term choice overload: paralysis caused by too many options. Those who work in social media for a hospital or large healthcare institution may feel choice overload regularly. With a constant flood of health happenings — both big and small — the task of choosing what to highlight and how to highlight it can feel overwhelming.

That’s where this list comes in.

We‘ve selected 25 Instagram posts from your colleagues at hospitals across the country that stand out, quite simply, because of what and how they shared it.

Read on to see our selections and, hopefully, some sparks of inspiration to be used as a jumping-off point to find fresh ways to tell your own hospital’s story in 2025. Whether it’s a new way to share a patient’s journey, a fresh approach to showcasing hospital staff, or a creative twist on community engagement, we think you’ll find something that inspires you.