5 Tips for Incorporating AI Into Your Healthcare Marketing Strategy

// By Wendy Margolin //

Economist and professor Richard Baldwin says, “It’s not AI that is going to take your job, but someone who knows how to use AI might.” If you haven’t scratched the surface of AI’s capabilities, you’re not alone. Here are some ideas that will give you a leg up.

More than a year after the release of ChatGPT, healthcare marketers range from eagerly embracing artificial intelligence to hesitatingly exploring it. Everyone at both ends of the spectrum is left to figure out the best approach moving forward. “No one’s an expert in AI. We’re all figuring it out as we go because it’s changing so fast,” says Lori Berson, creative marketing strategist at BersonDeanStevens.

In the best-case scenario, AI can streamline processes, enhance patient engagement, and drive growth for healthcare marketers. At its worst, AI has the potential to impede data privacy and serve up hallucinations. The key is balancing how to benefit from AI while setting up the guardrails necessary for healthcare marketing.

Berson is an industry expert who advises clients on how to successfully integrate AI into workflows. She’s spent hours in the past year researching and experimenting with AI solutions to develop workflows that help her clients with market research, content development, sales optimization, and customer service automation. Below are her five essential tips for effectively incorporating AI into your healthcare marketing strategy to increase the quality of your work and efficiency.

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