ChatGPT

Cleveland Clinic’s AI Strategy Offers Valuable Lessons for Healthcare Marketers

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Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

Cleveland Clinic’s Strategic Approach to Adopting AI

amanda-todorovich

// By Wendy Margolin // Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

Integrating Generative AI Into Your Healthcare Marketing Strategy

Christopher_Pace

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments use generative AI to produce Read More

5 Tips for Incorporating AI Into Your Healthcare Marketing Strategy

Margolin-Wendy

// By Wendy Margolin // Economist and professor Richard Baldwin says, “It’s not AI that is going to take your job, but someone who knows how to use AI might.” If you haven’t scratched the surface of AI’s capabilities, you’re not alone. Here are some ideas that will give you a leg up. More than a Read More

How Generative AI Transforms Marketing Operations at Mount Sinai, Banner Health

John Davey

AI is a fast-moving train. Innovative health systems are jumping on board, testing new tools, and finding new use cases. // By Althea Fung // Generative AI revolutionizes marketing and communications, offering unprecedented opportunities for customer engagement and personalization. According to a survey from Botco.ai, a generative AI chatbot company, 73 percent of marketing departments Read More

6 Ways to Use Generative AI Responsibly

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It’s no exaggeration to say 2023 has been the Year of AI — and the use of AI technologies in healthcare marketing is no exception. You can probably rattle off a host of marketing benefits. There are seemingly unlimited new AI tools every day to accelerate strategic priorities and get more work done in less Read More

ChatGPT Prompt Writing: Best Practices to Get the Results You Need

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There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And now, any savvy AI user can produce coherent writing with a few keystrokes. But there’s Read More

Mastering the Art of ChatGPT Prompts

Margolin-Wendy

How to write high-performance ChatGPT prompts for healthcare marketing success. // By Wendy Margolin // There’s no question that ChatGPT possesses power that users are only beginning to understand. Unleashing its potential in your healthcare marketing strategy starts with learning how to craft strong prompts. Writing is one of the most important business functions. And Read More

The Wild West of AI: Opportunities Abound, But Proceed with Caution

Sujal Raju

Have large language models like ChatGPT finally catapulted us into a world where machines and humans can work collaboratively, each doing what suits them best? The conventional wisdom is that we should all “work at the top of our license” — whatever that is in our own context — spending less time on repetitive, rote Read More

5 Major Risks AI Poses for Healthcare

Chris Hemphill

Boston Children’s recently posted a job description for an AI prompt engineer to join its Innovation and Digital Health Accelerator. The ideal candidate needs a “strong background in AI/ML, data science, and natural language processing, as well as experience in healthcare research and operations.” This came only months after the November 2022 release of ChatGPT, Read More

Is ChatGPT Safe for Healthcare?

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// By Wendy Margolin // Four healthcare leaders discuss opportunities, risks, and possible pitfalls. Boston Children’s recently posted a job description for an AI prompt engineer to join its Innovation and Digital Health Accelerator. The ideal candidate needs a “strong background in AI/ML, data science, and natural language processing, as well as experience in healthcare Read More

Data-Driven Healthcare Marketing: Why It Needs Both Big Data and Thick Data

Danny-Fell-Square

Healthcare marketers should no longer overlook the powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Instead, healthcare organizations should aim to develop a data-driven healthcare marketing strategy that integrates both big data and thick data to unlock new opportunities for growth. Some readers Read More

Big Data vs. Thick Data: The Road to Data-Driven Marketing

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// By Daniel Fell and Dean Browell, PhD // Marketers shouldn’t overlook the incredibly powerful qualities of qualitative or “thick” data that delivers rich, deep insights and meaning that quantitative data often can’t provide. Some readers may recall the popular “I’m a Mac, I’m a PC” campaign that ran in the early 2000s, a tongue-in-cheek Read More

ChatGPT and the Future of AI in Healthcare Communication

Avishek Pal

Is AI the new normal in healthcare communication? When ChatGPT was released to the public in November 2022, it gained more than a million users within five days. Since then, there are already more than 100 million users worldwide, making it the fastest-growing consumer application in history. In this brave new world of ChatGPT, most Read More

What Does AI Mean for the Future of Healthcare Communication?

Margolin-Wendy

// By Wendy Margolin // In the brave new world of ChatGPT, most healthcare communicators and medical writers waver between somewhat nervous and cautiously optimistic. If a pharmaceutical researcher asks ChatGPT about a drug’s efficacy, is that considered a clinical trial? Does it need to be filed on ClinicalTrials.gov? These were the provocative questions that Read More