Unveiling the Power of Influencer Marketing in Healthcare

February 4, 2025

This insightful webinar will explore how influencer marketing is shaping the future of healthcare, with real case studies to prove it.

Wednesday | February 26, 2025 | 2 p.m. Eastern

Your Presenters:

Aundrea Leckie, Associate Director, Account Management (West), Open Influence
Erin Killion, Director of Client Strategy, Healthcare, Goodway Group
Katie Steeb, Senior Media Manager, Goodway Group

What You’ll Learn:

Counter misinformation
With approximately 80% of internet users searching for health information online, influencers can serve as trusted messengers to correct misinformation and provide credible guidance.
Boost patient engagement
Nearly 70% of consumers trust influencer recommendations over traditional ads, making it a highly effective strategy for reaching health-conscious audiences.
Build trust
90% of respondents 18-24 years of age trust medical information shared by health professionals on their social media networks.
Navigate compliance
We’ll discuss best practices for working with influencers while maintaining HIPAA compliance and ethical integrity.

Don’t miss this opportunity to stay ahead in the evolving healthcare marketing landscape. Reserve your spot today!