When AI Becomes How Work Gets Done

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

• Cristal Woodley, VP, Marketing and Communications, Renown Health
• Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
• Gregg Johnson, CEO, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How leaders are re‑architecting marketing and digital workflows with AI as the default path.
• Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
• New operating roles and how they plug into existing teams and structures.
• Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
• How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

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Focus On Digital Front Door: How Health Systems Are Closing the Digital Experience Gap

This new report examines how leading hospitals and health systems around the country create digital experiences that work for patients.

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Hackensack Meridian, Intermountain, and UCLA Health Prove Digital Transformation Is About Culture, Not Tools

This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health —  redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.

Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There

A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 11, 2025 at 2:30 p.m. Eastern

Panelists:

• Andrew Chang, Chief Marketing Officer, UChicago Medicine
• Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
• Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Moderated by:

• Drew Marlatt, VP, Data Products and Technology, BPD

You’ll Learn:

• How healthcare consumerism can improve with AI “agents”— autonomous software that can navigate systems, pull data, and complete transactions without human intervention.
• What it looks like to design systems and processes where consumer interactions feel effortless.
• What happens when websites are no longer the primary tool for transactions.
• How AI agents are enabling real-time personalization and eliminating the “one-size-fits-all” healthcare digital experience that has long frustrated patients.

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Beyond Digital: How Three Health Systems Turned Transformation into a Way of Life

// By Susan Dubuque // This year’s Mark Gothberg eHealthcare Organizational Commitment Award winners — Hackensack Meridian Health, Intermountain Health, and UCLA Health —  redefine what it means to lead in a digital-first world. Get a closer look at how each of these award-winning organizations brings its mission to life through forward-thinking digital strategies.

Closing the Maternal Mortality Gap: How Ochsner Health Uses Digital Monitoring to Save Lives

The United States has one of the highest maternal mortality rates among developed nations. Ochsner Health’s Connected MOM program rewrites the script on maternal mortality with remote monitoring and digital education. Read on to learn how this program helps flag problems before they become emergencies.

How Ochsner’s Connected MOM Program Closes Gaps in Maternal Health

// By Althea Fung // The United States has one of the highest maternal mortality rates among developed nations. Ochsner Health’s Connected MOM program rewrites the script on maternal mortality with remote monitoring and digital education. Read on to learn how this program helps flag problems before they become emergencies.

Transforming Healthcare Through Digital Innovation: Lessons from Award-Winning Leaders

Presented March 11, 2025

Panelists:

• Mona Baset, Vice President of Digital Services, Intermountain Health
• Andrew Snyder, Senior Vice President of Marketing and Communications, Orlando Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

What you will learn:

• How to build organizational readiness for digital transformation.
• Strategies to gain and sustain executive support.
• A framework for prioritizing digital initiatives.
• Tactics to enhance engagement through omnichannel communications.
• Tools that improve staff connection and alignment.
• Ways to leverage AI & automation.
• Real-world examples of efficiency and patient impact.
• Essential KPIs to track and optimize digital strategies.
• What’s next in healthcare marketing and digital engagement?

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Unveiling the Power of Influencer Marketing in Healthcare

Presented February 26, 2025

Your Presenters:

• Aundrea Leckie, Associate Director, Account Management (West), Open Influence
• Erin Killion, Director of Client Strategy, Healthcare, Goodway Group
• Katie Steeb, Senior Media Manager, Goodway Group

What You’ll Learn:

• Counter misinformation
  With approximately 80% of internet users searching for health information online, influencers can serve as trusted messengers to correct misinformation and provide credible guidance.
• Boost patient engagement
  Nearly 70% of consumers trust influencer recommendations over traditional ads, making it a highly effective strategy for reaching health-conscious audiences.
• Build trust
  90% of respondents 18-24 years of age trust medical information shared by health professionals on their social media networks.
• Navigate compliance
  We’ll discuss best practices for working with influencers while maintaining HIPAA compliance and ethical integrity.

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CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

Your Presenters:

• Mike Sonnentag, Senior Service Line Marketing Strategist, Virtua Health
• Seth Kaplan, Director, Marketing and Customer Engagement, HonorHealth
• Ross Therrien, Enterprise Account Executive (Healthcare), LeadSquared

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll learn:

• Why an EHR system alone may not be enough
• How Virtua Health uses the CRM to uncover opportunities for service line growth
• How HonorHealth’s CRM team reaches out to internal clients as strategic partners
• How integrated systems enable data sharing and improve care coordination
• How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

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CRM: How to Optimize Your Tech Stack to Attract and Retain Patients

Join us for a free webinar on Wednesday October 9 at 2 p.m. ET to learn how your organization can drive growth, deliver comprehensive, patient-centered care, and stay competitive in today’s rapidly changing healthcare environment.

You’ll learn:

• Why an EHR system alone may not be enough
• How Virtua Health uses the CRM to uncover opportunities for service line growth
• How HonorHealth’s CRM team reaches out to internal clients as strategic partners
• How integrated systems enable data sharing and improve care coordination
• How you can use CRM solutions to manage patient and prospect relationships across multiple touchpoints.

Register Now »

Healthcare Marketing Shifts Focus to Consumer Experience and ROI, Survey Shows

The Digital Healthcare Marketing Trends Survey, now in its 12^th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Road to Recovery: Latest Survey Shows Slow Return to Pre-Pandemic Marketing Efforts 

// By Ben Dillon // The Digital Healthcare Marketing Trends Survey, now in its 12^th Edition, is an industry litmus test that reveals the challenges and opportunities for growth and transformation in provider organizations of all sizes. Discover major themes from the research — positive trends as well as ongoing challenges — and what’s on the road ahead.

Healthcare Digital Marketing Trends Survey 2024

Download our eBook to see how your efforts compare with other healthcare providers, and what tactics you should consider prioritizing to help your organization reach its marketing goals. Who knows — with this valuable information, you may end up as one of our marketing Leaders in a future edition of the survey!

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Strategic Repurposing: How to Get the Most Out of Your Content

Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably come out of your department every year. But knowing these stats makes all your efforts and content production worth it: 77 percent of health searches begin online. 95 percent of Read More

Four Ways to Repurpose Your Content

Don’t forget the mountain of content you’ve already created. There’s precious metal in there, just waiting for some polish so it can sparkle once again. // By Ahava Leibtag // Hospitals and healthcare organizations produce an astounding amount of content. Thousands of blog posts, service line pages, emails, social media posts and other collateral probably Read More

What Drives Success for Today’s Healthcare Digital Teams?

As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating closely with strategy, information systems, and clinical operations to help achieve success and establish more rigorous leadership development. Three panelists presented on the digital teams of the future at Read More

The Digital Team of the Future

// By Dalal Haldeman, Ph.D. // Leaders from Hackensack Meridian Health, UW Medicine, and RUSH compare notes on what it takes to push digital transformation forward in their organizations. As digital teams take on more and more strategic responsibilities, leaders step forward to complement staff they have in place by recruiting additional talent and collaborating Read More

Hackensack Meridian Health Named One of Four Organizations to Receive Top Award at 23rd Annual eHealthcare Leadership Awards Ceremony

// By Susan Dubuque // To truly meet the healthcare needs of patients and citizens of New Jersey, Hackensack Meridian Health leaders recognized that the system needed to invest in digital health. And the investments had to go beyond purchasing new technology — it would require total commitment at every level of the organization. Hackensack Read More