Maximizing MarTech in Healthcare: From Stack Sprawl to Strategic Growth

A new eHealthcare Strategy & Trends webinar with insights from Atlantic Health, UNC Health and Unlock Health

Presented May 13, 2026

Your Presenters:

• Orla Seidel, Director, CRM & Digital Marketing at Atlantic Health
• Susie Magrogan, Performance and Demand Gen Manager at UNC Health
• Lisa Bevere, Senior Director of Digital Strategy at Unlock Health

Moderated by:

• Jamie Mermelstein, VP of Digital Experience at Unlock Health

Together, we’ll explore:

• Where attribution breaks down in healthcare organizations — and why
• How to connect brand investment to measurable access and utilization
• What full-funnel governance requires across marketing, IT, analytics, and operations
• How to move from reporting metrics to guiding decisions
• What it takes to align strategy, martech, and Epic tools to achieve true full-funnel marketing and analytics

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Showcase Your Best Work: The 2026 eHealthcare Leadership Awards Call for Entries is Open

The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

When AI Becomes How Work Gets Done

AI in Healthcare Marketing June 2026 Day 1 Opening Keynote 

Monday | June 15, 2026 | 2 p.m. Eastern

Panelists:

• Cristal Woodley, VP, Marketing and Communications, Renown Health
• Taylor Pressler, MPH, MS, Sr. Director of Enterprise Analytics, Renown Health
• Gregg Johnson, CEO, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

What you’ll learn:

• How leaders are re‑architecting marketing and digital workflows with AI as the default path.
• Examples of a real AI-driven workflow overhaul, from intake to output to governance that you can adapt for your own teams.
• New operating roles and how they plug into existing teams and structures.
• Guardrails that let non‑technical staff build useful agents without creating compliance and security headaches.
• How to measure “AI as normal work” — from throughput gains on content and campaigns to better access, engagement, and conversion.

Register Now  »

How Intermountain Health Drove a 16 Percent Conversion Rate With Its Orthopedic Campaign

Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.

Digital Showcase: Intermountain Health Orthopedic Campaign Boosts Appointments

// By Susan Dubuque // Intermountain Health saw an opportunity to expand its reach and strengthen access to orthopedic services in the Western Colorado market. The system wanted a campaign that would drive awareness, engagement, and appointments. Discover how this smart digital campaign exceeds every goal and offers practical lessons for healthcare marketers.

Focus On Digital Marketing Strategy: Winning Approaches to AI, Data Integration, and Bold Campaigns

In this new report from eHealthcare Strategy & Trends, you’ll discover how healthcare organizations are adapting their digital marketing strategies with AI, data, and innovative campaigns to connect with patients more effectively and drive measurable results.

Download now »

What Sets a Best-in-Class Digital Campaign Apart? Inside the Winning Strategies of Vandalia Health Mon, OSU Wexner Medical Center, and Ochsner Health

Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

2025 eHealthcare Leadership Award Winners Announced    

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies

// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Beyond the Banner Ad: Digital Campaigns that Work

Presented October 8, 2025

Panelists:

• Matt King, solutions consultant, population intelligence, Definitive Healthcare
• Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
• Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
• Eric Fullmer, digital marketing manager, Ochsner Health
• Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

• Tips to make your programmatic buy more effective and efficient.
• How to balance brand and performance marketing through digital channels.
• Strategies for successful product line marketing.
• How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.

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Mount Sinai and University of Maryland Medical Center Lead with High-Impact Integrated Campaigns

With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

Winning the Talent Game: Digital Strategies for Recruitment & Retention

Presented on September 9, 2025

Panelists:

• Shannon Curran, chief marketing officer, Unlock Health
• Alex Fagundes, marketing business partner, Renown Health
• Jenny Collopy, vice president, chief marketing and communications officer, The Christ Hospital Health Network

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

Here is what you can expect:

• How leading health systems are using digital marketing to attract top talent across clinical and non-clinical roles.
• How to incorporate employee voices into your recruitment and retention marketing.
• Successful strategies to attract “hard to recruit” health care professionals.
• Tactics for retaining employees.
• Proven ways to reach younger healthcare workers.
• Much more.

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Behind the Best: How Top Health Systems Designed Award-Winning Integrated Campaigns

// By Susan Dubuque // With countless media channels to choose from, shrinking budgets, and growing demands for measurable results, today’s healthcare marketing professionals face increasing challenges in developing and implementing integrated marketing campaigns. Discover how marketing teams at Mount Sinai and the University of Maryland Medical Center built high-impact integrated campaigns — from concept to acclaim.

UCSF Health Digital Campaign Brings New Hope to Epilepsy Patients

Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

Celebrating Digital Excellence: Submit Your Entries for the 2025 eHealthcare Leadership Awards

The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

The 2025 eHealthcare Leadership Awards Are Now Open

// By Susan Dubuque // The 2025 eHealthcare Leadership Awards Call for Entries is officially open! Now in their 26th year, the eHealthcare Leadership Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, apps, videos, campaigns, and digital initiatives that drive marketing and business success across the industry. The deadline for entries is June 27, 2025.

How The Christ Hospital Health Network Turned Webinars Into a Winning CRM Strategy

In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.

Digital Showcase: UCSF’s Digital Campaign Promotes Seizure-Free Life

// By Susan Dubuque // Approximately 3.4 million people suffer from seizures, yet few healthcare systems commit marketing resources to help patients who are seeking solutions. UCSF Health offers new hope and the possibility of a seizure-free life. Discover the strategic approach, digital tactics, and creative elements that provide life-changing options for patients with epilepsy.

The Christ Hospital Health Network’s Health and Wellness Webinars Drive Engagement and Improve Access to Care

// By Susan Dubuque // In June 2022, The Christ Hospital Health Network launched a new brand promise to deliver “Everything it Takes” to benefit the patient. Nine months later, the digital marketing team executed against that platform with a strategically designed CRM campaign. Learn how this award-winning campaign has become a content marketing showstopper.

Transforming Healthcare Through Digital Innovation: Lessons from Award-Winning Leaders

Presented March 11, 2025

Panelists:

• Mona Baset, Vice President of Digital Services, Intermountain Health
• Andrew Snyder, Senior Vice President of Marketing and Communications, Orlando Health

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

What you will learn:

• How to build organizational readiness for digital transformation.
• Strategies to gain and sustain executive support.
• A framework for prioritizing digital initiatives.
• Tactics to enhance engagement through omnichannel communications.
• Tools that improve staff connection and alignment.
• Ways to leverage AI & automation.
• Real-world examples of efficiency and patient impact.
• Essential KPIs to track and optimize digital strategies.
• What’s next in healthcare marketing and digital engagement?

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When Healthcare Privacy and Marketing Performance Collide: Overcoming a 70% Cost Per Lead Spike

A free white paper, published by Freshpaint

Download this eBook to learn how to stay compliant while keeping marketing effective. Discover strategies to optimize your ad spend, reduce inefficiencies, and regain visibility without compromising privacy.

What You’ll Learn:

• Key healthcare privacy regulations and their impact on marketing
• The value of digital advertising to reach patients and control costs
• How platforms like Google and Facebook use data to improve performance
• Safe ways to restore data flow while maintaining compliance
• Real-world case studies of success

Download Now  »

Memorial Hermann “Moments” Campaign Shares Powerful First-Person Stories of Healing

Kel’s deeply personal story is told entirely in the first person. So is Sarah’s story, chronicling her risky surgery to remove a mass of abnormal blood vessels. Their stories are featured in Memorial Hermann’s “Moments” campaign. Explore how this campaign showcases transformative experiences taking place at Memorial Hermann through in-depth, first-person storytelling.

Unveiling the Power of Influencer Marketing in Healthcare

Presented February 26, 2025

Your Presenters:

• Aundrea Leckie, Associate Director, Account Management (West), Open Influence
• Erin Killion, Director of Client Strategy, Healthcare, Goodway Group
• Katie Steeb, Senior Media Manager, Goodway Group

What You’ll Learn:

• Counter misinformation
  With approximately 80% of internet users searching for health information online, influencers can serve as trusted messengers to correct misinformation and provide credible guidance.
• Boost patient engagement
  Nearly 70% of consumers trust influencer recommendations over traditional ads, making it a highly effective strategy for reaching health-conscious audiences.
• Build trust
  90% of respondents 18-24 years of age trust medical information shared by health professionals on their social media networks.
• Navigate compliance
  We’ll discuss best practices for working with influencers while maintaining HIPAA compliance and ethical integrity.

Watch Now  »