Digital Marketing

Celebrate Excellence and Innovation in Healthcare at HCIC 2024

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HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

HCIC 2024: Transformation in Action

Susan Dubuque black and white headshot

// By Susan Dubuque // HCIC is where leaders in our industry gather to share best practices and reveal what’s next in the ever-changing digital healthcare landscape. Join us in Austin, Texas, November 10-13 for this educational and networking extravaganza. Read on for a snapshot of what’s in store for you if you attend this year’s conference.

Provider Data Management: The Foundation for a Supercharged Marketing Strategy

ft image Provider Data Management_ The Foundation For a Supercharged Marketing Strategy

Watch this webinar to discover how Summit Health improved provider data management and how it enables more patients to find and access care — and how you can too.

Your Presenters:

  • Stephanie Scotto, MHA, Senior Manager, Web Operations VillageMD, Summit Health, CityMD
  • Rachelle Montano, MS, RD, MBA, Vice President, Clinical Strategy, Loyal

You’ll learn:

  • Why having all provider data in a single, unified platform, is the key to a powerful marketing strategy
  • How clinical taxonomy can enhance and connect patients to the most appropriate care provider
  • Best practice takeaways from Summit Health for other health systems considering leveling-up their provider data management tools to achieve business objectives.

Watch Now »

Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

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Your Panelists:

  • Leslie Cozatt, Executive Marketing Consultant, Providence
  • Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
  • Kirsten Lecky, EVP Insights and Growth, WG Content
  • Bridget Reuter, Service Line Marketing Manager, Virtua Health

Watch this webinar to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

  • Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
  • Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
  • Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
  • WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
Watch Now »

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

Digital Front Door_ Enhancing Patient Access, Engagement, and Experience speakers

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Your Panelists:

  • Jennifer Segalini, VP of Strategy at Phase2
  • Amanda Jones, Senior Director of Digital Engagement at Geisinger
  • Jennifer Mackendree, System Director of Marketing at Health First
  • Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

  • The breadth, scope, and depth of DFD strategies and tools
  • Best practices for implementing a DFD
  • Practical tips for enhancing patient engagement and satisfaction
  • How a DFD can impact marketing outcomes
  • How to prioritize DFD investments for maximum impact
  • And much more!

Watch Now »

How Can Your Digital Marketing Team Stay Ahead of Industry Transformations?

Headshot-Daniel-Small-HartfordHealth

Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.

From Brand Building to $600 Million Fundraising: How Top Health Systems Master Integrated Marketing

Headshot-James-Lowe-Intermountain

Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Mastering Digital Content in the Age of Zero-Click Search and AI Overviews: Real Strategies for Healthcare Marketers

ehst-mastering-digital-headshots-2x2

Wednesday | August 28, 2024 | 2 p.m. Eastern

Your Panelists:

  • Leslie Cozatt, Executive Marketing Consultant, Providence
  • Laura Kuechenmeister, Corporate Director of Content Marketing & Design, Emory Healthcare
  • Kirsten Lecky, EVP Insights and Growth, WG Content
  • Bridget Reuter, Service Line Marketing Manager, Virtua Health

Join us to hear from these powerhouse healthcare brands that are successfully adapting their strategies:

  • Emory Healthcare: Discover how Emory is leveraging immersive storytelling to captivate and engage their audience.
  • Providence: Leslie Cozatt, Executive Marketing Consultant, will discuss the evolution of blogs from awareness-building tools to thought leadership platforms driven by subject matter experts (SMEs).
  • Virtua Health: Bridget Reuter, Service Line Marketing Manager, will highlight the use of predictive AI and electronic medical records (EMR) in targeted email marketing.
  • WG Content: Kirsten Lecky, EVP, Insights and Growth will provide an overview of the big picture in digital content shifts across hundreds of clients and thousands of projects. She’ll share what content trends are emerging and where organizations are investing.

 
Register Now »

Building and Leading Digital Marketing Teams for Long-Term Success

Headshot-Katy-Dalton-Rigsby-Ohio-Health

// By Daniel Fell // Marketing technology is evolving at warp speed, creating new tools and solutions that require greater resources, expertise, and talent. But how do leaders ensure their digital marketing teams evolve, grow, and adapt to keep up with these new technologies and transformations? Discover expert insights on managing digital teams to ensure long-term success.

The Health System Digital Front Door: Enhancing Patient Access, Engagement, and Experience

Panelist Phase2 MEMBER Webinar

A new eHealthcare Strategy & Trends member roundtable, featuring winners from the 2023 eHealthcare Leadership Awards

Wednesday | August 7, 2024 | 2 p.m. Eastern

Your Panelists:

  • Jennifer Segalini, VP of Strategy at Phase2
  • Amanda Jones, Senior Director of Digital Engagement at Geisinger
  • Jennifer Mackendree, System Director of Marketing at Health First
  • Nardeep Singh, Marketing Technology Manager at Renown Health

In this session, you’ll learn:

  • The breadth, scope, and depth of DFD strategies and tools
  • Best practices for implementing a DFD
  • Practical tips for enhancing patient engagement and satisfaction
  • How a DFD can impact marketing outcomes
  • How to prioritize DFD investments for maximum impact
  • And much more!

Watch Now »

Cleveland Clinic’s AI Strategy Offers Valuable Lessons for Healthcare Marketers

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Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.

What It Takes to Be Named Among the Best Integrated Marketing Campaigns: Part 1

Jeff Bean headshot

// By Susan Dubuque // Integrated marketing campaigns are a foundational tool in any healthcare marketing department. They deliver cohesive, impactful messages that resonate with diverse audiences, drive patient engagement, and ultimately improve health outcomes. Discover how award-winning healthcare systems plan and execute successful integrated marketing campaigns to build their brands and support development.

Cleveland Clinic’s Strategic Approach to Adopting AI

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// By Wendy Margolin // Partnering, piloting, and proceeding with cautious optimism are hallmarks of Cleveland Clinic’s methodology for incorporating AI into the marketing communications workflow. Learn how Cleveland Clinic optimizes AI to enhance its marketing efforts and discover 7 tips on how to effectively adopt AI in a large health system.