Behind the Best:
How Top Health Systems Designed Award-Winning Integrated Campaigns
A new eHealthcare Strategy & Trends member roundtable featuring winners from the 2024 eHealthcare Leadership Awards
Presented July 16, 2025
This webinar is free for members of eHealthcare Strategy & Trends
Not a member yet?
Start your trial membership.
Sign up for a free 7-day trial
to watch this webinar
and download the slides
now.
Plus, get access to all member resources.
Already a member?
Log in to watch.
Panelists:
Stephanie Wierwille, Executive Vice President of Engagement, BPD
Jessie Pulsipher, Marketing and Communications Manager, University of Maryland Medical Center
Wendi Chason, Assistant Vice President of Marketing, Mount Sinai
Moderator:
Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards
Sponsored by
This event is free to attend thanks to our sponsor.
Join us for an exclusive member roundtable featuring winners of the eHealthcare Leadership Awards' Best Integrated Marketing Campaign category, which was sponsored by BPD.
In this interactive discussion, our award-winning panelists will share proven strategies, best practices, and innovative initiatives that strengthen brands and drive measurable business success. Don’t miss this opportunity to gain insights from top-performing healthcare marketers.
Here is what you can expect:
- Discover the future of brand and healthcare storytelling — including shifts in audience behavior, AI, and tech.
Learn ways to create bold, transformational programs that build health system brands. - Gain actionable strategies and fresh ideas to elevate your advertising and connect more effectively with your audiences.
Hear behind-the-scenes insights from two eHealthcare Leadership Award winners in the Best Integrated Marketing Campaign category. - Learn how a product-specific campaign drove measurable results and stood out in a competitive landscape.
- See how a brand campaign built trust, recognition, and engagement across multiple platforms.
- Get inspired by real-world examples that blend creative storytelling with smart strategy.
- Walk away with practical tips you can apply to your own campaigns — whether you’re launching a new service or reinforcing your brand.
Panelists
Stephanie Wierwille
Executive Vice President of Engagement
BPD Healthcare
Stephanie Wierwille is the Executive Vice President of Engagement at BPD, where she helps health brands craft bold, emotionally resonant stories that drive real behavior change. She and her team determine what stories to tell and where to tell them, building engagement strategies that move consumers, clinicians, and communities to act across digital, traditional, and emerging channels.
With over 15 years of experience spanning healthcare, tech, wellness, CPG, and retail, Stephanie brings a cross-industry perspective that pushes health brands beyond the expected. She’s passionate about the power of storytelling to transform lives and is actively exploring how AI can fuel smarter engagement, richer narratives, and entirely new creative possibilities.
Jessie Pulsipher
Marketing and Communications Manager
University of Maryland Medical Center
Jessie Pulsipher has served as the Marketing and Communications Manager at UMMC since April 2018. She holds a Master's in Business Administration with a concentration in Marketing Management from Johns Hopkins University. Her professional background includes healthcare marketing experience dating back to 2001.
During her tenure at UMMC, Jessie made significant contributions to the institution’s success by leading the Transplant Marketing & Communications team, which generated over $4.5 million in living donor transplants across four fiscal years. As well as winning a total of 83 national healthcare marketing & advertising awards between 2020-2025, including an eHealthcare Leadership Platinum award for the Best Integrated Marketing Campaign and a Best in Show in the Healthcare Advertising Awards.
Wendi Chason
Assistant Vice President
Mount Sinai
Wendi is a seasoned healthcare marketing professional with over 25 years of expertise in patient and physician engagement, marketing communications, and strategic brand development. She joined Mount Sinai in 2015, following a distinguished career leading marketing initiatives for Fortune 100 companies like Pfizer, as well as prominent national disease organizations. Her work has driven award-winning, results-oriented campaigns that have consistently exceeded performance goals.
As the Assistant Vice President of Marketing, Wendi oversees comprehensive marketing and communications strategies across Mount Sinai’s seven hospitals, more than 9,000 physicians, and 8,500 nurses, and over 400 outpatient practices and ambulatory centers. Her portfolio spans service line marketing, ambulatory care, and provider-focused communications.
In this leadership role, Wendi designed and implemented a system-wide service line strategy and organizational framework to drive integrated advertising campaigns and fuel revenue growth. She leads a high-performing team of 16 and manages agency partnerships specializing in strategy, creative development, and media placement.
Do you have valuable content that you'd like to get in front of decision makers at hospitals, health systems, and physician groups?