AI (Artificial Intelligence)

What Award-Winning Healthcare Podcasts Get Right

Headshot - Bill Klaproth – DoctorPodcasting

Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Sound Advice: How Award-Winning Healthcare Podcasts Build Brands and Trust

// By Susan Dubuque // Award-winning marketers from Southeast Georgia Health System, The Ohio State University Comprehensive Cancer Center, and the National Spine Health Foundation share how they build podcasts around audience needs, extend reach through integrated promotion, and use storytelling to strengthen connection and trust.

Real Work, Real Results: An AI Delivery Lab

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AI in Healthcare Marketing June 2026 Day 3 Session 1

Wednesday | June 17, 2026 | 1 p.m. Eastern

Panelists:

  • Kelly LaBarre, Senior Digital Marketing Manager, Connecticut Children’s
  • Matthew Carlson, Senior Director User Experience Design, The Ohio State University Wexner Medical Center
  • JC Chakravarty, VP of Strategy and Design, Modea

Moderated by:

  • Char Wilson, Principal Consultant, Char Wilson Consulting

You’ll learn how to:

  • How to use rapid prototyping and vibe coding to accelerate healthcare website development
  • How to build and optimize digital content for AEO and GEO performance
  • What Modea’s healthcare digital maturity survey reveals about AI investment levels, consumer perception, and ROI benchmarks
  • What it takes to make a healthcare website truly discoverable across AI-powered search and answer engines
  • and more.

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Showcase Your Best Work: The 2026 eHealthcare Leadership Awards Call for Entries is Open

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The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

Submit Your Entries to the 2026 eHealthcare Leadership Awards

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// By Susan Dubuque // The 2026 eHealthcare Leadership Awards Call for Entries is officially open! In its 27th year, the eHealthcare Awards celebrate excellence in healthcare digital marketing, recognizing standout websites, videos, campaigns, and other digital initiatives that drive marketing and business success across the healthcare industry. The deadline for submitting entries is June 26, 2026.

AI Hallucinations in Healthcare: The Hidden Risk to Your Brand, Compliance, and Patient Trust

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AI in Healthcare Marketing June 2026 Day 3 Session 2

Wednesday | June 17, 2026 | 2:30 p.m. Eastern

Panelists:

  • Stewart Gandolf, CEO,Healthcare Success
  • Brandon Schakola, Senior Director, Digital Services, Healthcare Success
  • Pansy Lee, Head of Product, inlets.ai
  • John Davey, Vice President Marketing Technology, Mount Sinai Health System

Moderated by:

  • Jared Johnson, Host, Healthcare Rap Podcast, and eHealthcare Strategy & Trends Editorial Advisory Board Member

You’ll learn how to:

  • Understand the causes and implications of AI hallucinations in healthcare, including risks to brand reputation, compliance, and patient trust
  • Identify where and how AI may be misrepresenting your organization using emerging monitoring tools and competitive visibility analysis
  • Apply practical strategies to reduce hallucinations, improve AI-driven search visibility, and strengthen brand safety in an evolving digital landscape

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Healthcare Websites with a Purpose

Healthcare Websites with a Purpose

Hospital Websites Day 2 Session 1 

Presented March 10, 2026 at 1 p.m. Eastern

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • Joseph Unger, Senior Manager of Digital Products, Atlantic Health
  • Amy Augenstein, Senior Specialist Consumer Experience Platform, Atlantic Health
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
  • When a specialized or campaign-based site makes strategic sense — and when it doesn’t
  • The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
  • How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
  • Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
  • Which metrics truly influence leadership confidence and digital investment
  • How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

Websites with a Purpose Speakers

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AI Helps Healthcare Leaders Turn Intuition into Data-Driven Action

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// By Wendy Margolin // As pressure to personalize the patient journey grows, healthcare organizations that embrace AI are finding ways to move faster and smarter. Discover how three leaders from AdventHealth, UCI Health, and Mount Sinai Health System use AI to turn data into actual improvements.

Healthcare Websites with a Purpose

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Hospital Websites Day 2 Session 1 

Tuesday | March 10, 2026 | 1:00 p.m. Eastern

Panelists:

  • Cynthia Li, Vice President, Client Partnership, Huge
  • Joseph Unger, Senior Manager of Digital Products, Atlantic Health
  • Amy Augenstein. Senior Specialist Consumer Experience Platform, Atlantic Health
  • TJ Kottenstette, Digital Strategist, The Kids Mental Health Foundation, Nationwide Children’s Hospital

Moderator:

  • Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

  • How leading organizations define the primary job of a website — and design around that purpose rather than defaulting to a redesign
  • When a specialized or campaign-based site makes strategic sense — and when it doesn’t
  • The differences (and surprising similarities) between designing for access to care and designing for education, reassurance, and community support
  • How to move beyond “reskinning” and instead make meaningful improvements to structure, content, and experience
  • Where personalization and AI-driven tools create measurable value — and where they introduce unnecessary complexity
  • Which metrics truly influence leadership confidence and digital investment
  • How marketing, IT, and agency partners can work together to build purposeful experiences without slowing innovation

Websites with a Purpose Speakers

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Harnessing the Power of AI to Extract Value from Data

Anthony Cadieux

// By Jane Weber Brubaker // A panel of experts from AdventHealth, Community Health Network, Ochsner Health, and BPD weighs in on the potential of AI to accelerate analytics and uncover new insights. Here, we share the panelists’ reflections on where their organizations are on the AI continuum, and the essential role of data in leveraging AI.

AI Intensive in December Sets the Stage for 2026

Val Lopez

// By Jane Weber Brubaker // Where is your organization on the AI learning curve? The real challenge is less about catching up and more about getting started and being persistent about exploring the potential. Learn how leaders from Cleveland Clinic, Providence, Baptist Health South Florida, and BPD experiment with AI.

AI Innovation of the Future: The Einstein Divide

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 12, 2025 at 2:30 p.m. Eastern

Panelists:

  • Sameer Sethi, SVP, Chief AI Officer, Hackensack Meridian Health
  • Jason Lesandrini, Assistant Vice President of Ethics, Wellstar Health System
  • Stephanie Wierwille, EVP, Strategy & Innovation, BPD
  • Edward Marx, Chief Executive Officer, Marx Advisory

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

  • What early results and lessons leaders are seeing across functions
  • How to build internal fluency and prepare teams for what’s next
  • What structural, ethical, and cultural shifts are required for AI readiness
  • How to responsibly operationalize AI while protecting trust and compliance
  • How leading systems are using AI to elevate marketing, experience, and brand
  • Outside the box ideas that reimagine AI-powered organizations

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Are Hyper-Personalized Patient Journeys Our New Future? How Industry Leaders Are Using AI Agents to Get There

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 11, 2025 at 2:30 p.m. Eastern

Panelists:

  • Andrew Chang, Chief Marketing Officer, UChicago Medicine
  • Chris Hemphill, Founder and Head of Applied Data Science & AI Modular Feedback
  • Paul Lambson, Assistant Vice President, Consumer Technology, Northwell Health

Moderated by:

  • Drew Marlatt, VP, Data Products and Technology, BPD

You’ll Learn:

  • How healthcare consumerism can improve with AI “agents”— autonomous software that can navigate systems, pull data, and complete transactions without human intervention.
  • What it looks like to design systems and processes where consumer interactions feel effortless.
  • What happens when websites are no longer the primary tool for transactions.
  • How AI agents are enabling real-time personalization and eliminating the “one-size-fits-all” healthcare digital experience that has long frustrated patients.

day-4-session-2 Speakers

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AI Agents and Workflow Optimization: From Idea to Impact

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented Thursday, December 11, 2025 at 1 p.m. Eastern

Panelists:

  • Drew Marlatt, VP, Data Products & Technology, BPD
  • Carrie Liken, Strategic Account Executive, Snowflake

Moderated by:

  • Therese Lockemy, founder and CEO, Inner Path Digital

Join us to learn how healthcare marketers are:

  • Identifying high-value workflows that are ready for AI agents today, and where manual oversight is still essential
  • Reducing operational friction by using agents to automate tasks like appointment scheduling, care coordination, data pulls, list creation, campaign setup, segmentation, and reporting
  • Connecting cloud data, MarTech, and enterprise systems so agents can act on unified, governed information
  • Designing guardrails, governance models, and human-in-the-loop checkpoints that keep outputs safe, accurate, and on-brand
  • Learning from agent use cases in other industries, and translating those practices responsibly into healthcare
  • Preparing teams for a new operating model where AI agents augment capacity, accelerate execution, and free humans for higher-value work
  • Balancing near-term efficiency gains with long-term opportunities to reimagine end-to-end marketing workflows

day-4-session-1 Speakers

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AI and Data-Driven Transformation in Practice: Stories and Advice from Three Major Health Systems

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 2:30 p.m. Eastern

Panelists:

  • John Davey, Vice President Marketing Technology, Mount Sinai Health System
  • Tara Nooteboom, Director of Consumer Digital Strategy, UCI Health
  • Josefer Montes, Executive Director, Marketing & Branding, AdventHealth

Moderated by:

  • Micha Siegel, Director, Product Innovation and Strategy, BPD

You’ll Learn:

  • Examples of responsibly advancing AI data strategies while preserving brand trust and privacy
  • What’s next for personalization, media optimization, and predictive insights
  • What data governance looks like in an AI-powered environment
  • Why aligning data sources is key to AI success
  • How leading teams are using AI to turn fragmented systems into unified performance engines

day-3-session-2 Speakers

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Delivering on the Promise of Data-Driven Transformation

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A virtual summit for healthcare marketers and digital strategists from eHealthcare Strategy & Trends

Presented December 10 at 1 p.m. Eastern

Panelists:

  • Anthony Cadieux, Vice President, Performance Marketing, AdventHealth
  • Anne DiNapoli Block, Managing Director, Data Solutions & Analytics, BPD
  • Brian Gresh, VP, Chief Marketing & Communications Officer, Community Health Network
  • Amber Welch, Vice President of Marketing and Digital Platforms, Ochsner Health

Moderated by:

  • Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

  • How to responsibly advance your AI data strategies while preserving brand trust and privacy compliance
  • What’s next for personalization, media optimization, and predictive insights
  • What data governance looks like in an AI-powered environment
  • Why aligning data sources is key to AI success
  • How chat-based tools are reshaping campaign planning and analytics
  • How leading teams are using AI to turn fragmented systems into unified performance engines

day-3-session-1 Speakers

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The Battle for Healthcare Brand Visibility in the Age of AI-Powered Search

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Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

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