Community Building vs. Narcissism in Healthcare Marketing
// By Dan Dunlop //
Think about how you act when you host a dinner party. You are strategic when you develop the guest list, and bring people together who have commonalities. You greet people as they arrive and introduce them to others. And you facilitate conversation by suggesting interesting topics and by filling in during those awkward moments of silence. Finally, you thank your guests for coming. Those are the same practices you can employ to build a successful online community—whether it’s a Facebook page, Twitter feed, or patient forum. But we’re not there yet.