Dan Dunlop

Dan-Dunlop-2Dan Dunlop

President & CEO
Jennings
Chapel Hill, NC
(919) 929-0225

Follow Dan: Twitter | LinkedIn

Tireless. Driven. Passionate. Thought Leader. Dan is a nationally recognized expert in healthcare marketing, regularly contributing articles to healthcare marketing publications and making keynote speeches and presentations at conferences around the country. And if all that doesn’t keep him busy enough, he’s also a prolific and industry-renowned healthcare marketing blogger and social media strategist. Dan has also served on the faculty at a number of national and regional healthcare conferences including the Society for Healthcare Strategy and Market Development (SHSMD), the National Healthcare Marketing Strategies Summit, the AAMC Professional Development Conference, the PRSA Health Academy, and the Physician Strategies Summit, to name just a few. He is a regular contributor to Ragan’s Healthcare Marketing & Communication News and is a board member of the New England Society for Healthcare Communications. He is on the judging panels for the National Health Information Awards and the National Web Health Awards.

The Changing Role of Marketing in Healthcare Transformation

Tony Slonim, MD, DrPH, president and chief executive officer at Renown Health

“As we continue to travel down the path of healthcare transformation, there are key individuals—healthcare leaders and innovators—whose ideas and actions are helping to shape the new look of healthcare delivery in America. Tony Slonim, MD, DrPH, is one such individual,” says Dan Dunlop, president and CEO of Jennings and member of the eHealthcare Strategy & Read More

The Role of Innovation and Technology in Healthcare Transformation

Tony Slonim, MD, DrPH, president and chief executive officer at Renown Health

// By Dan Dunlop // As we continue to travel down the path of healthcare transformation, there are key individuals—healthcare leaders and innovators—whose ideas and actions are helping to shape the new look of healthcare delivery in America. Tony Slonim, MD, DrPH, is one such individual. Dr. Slonim is president and chief executive officer of Read More

Community Building: It’s Not All About You

Dan Dunlop, Jennings

“If you’ve worked in healthcare marketing for more than a few months, you’ve undoubtedly faced a request from a service line leader who wants to see a photo of himself or his team prominently featured in an ad,” says Dan Dunlop, president and CEO of Jennings, an advertising and brand development agency, and member of the Read More

Community Building vs. Narcissism in Healthcare Marketing

Dan Dunlop, Jennings

// By Dan Dunlop // Think about how you act when you host a dinner party. You are strategic when you develop the guest list, and bring people together who have commonalities. You greet people as they arrive and introduce them to others. And you facilitate conversation by suggesting interesting topics and by filling in Read More

B2C Marketing Predictions 2015

The results of an Economist Intelligence Unit survey, commissioned by Marketo, indicate that 99% of marketers plan to invest in marketing technologies in the next year. Here are other key findings: Impact on Revenue Of the B2C marketers surveyed, more than half (55%) feel that their marketing departments are regarded as little more than a Read More

Digital Physician Relations Pilot Changes Model, Connects Referring Physicians to MD Anderson Cancer Center’s Digital Resources Using Social Media

Dan Dunlop, Jennings

Ask the Expert with Dan Dunlop Dan Dunlop, President and CEO at Jennings, and Lyle Green, Associate Vice President, Physician Relations, MD Anderson Cancer Center co-authored The Digital Future of Physician Relations, an article that appeared in eHST in August 2013. In it, they introduced the concept of using digital to reach out to referring physicians. Read More

The Connected Patient: Information as Currency in Online Communities

Dan Dunlop

by Dan Dunlop It has been said that the patient is the most underutilized resource in health- care. With the rise of the “connected patient,” clinicians, administrators, and marketers have started to place greater emphasis on patient insights and desires. Hospitals and health systems, how- ever, have been slow to address the changing needs of Read More

The Digital Future of Physician Relations

by Lyle Green and Dan Dunlop In May 2013, a group of physician relations profes­sionals and thought leaders gathered in Houston to develop a vision for the future of physician relations. Recognizing the growing adoption of digital media by medical profes­sionals, the assembled experts sought to define the future role of the physician relations specialist Read More

Consumer Engagement Via Online Physician Videos – Going Way Beyond the Mundane

by Dan Dunlop In 2010 several hospitals and health systems made news by pioneering “speed-dating” events, where prospective patients could meet physicians in five-minute intervals in the hope that this brief introduction might spark a future relationship. This development created a furor among some healthcare profes­sionals who felt that these speed-dating events were beneath the Read More