Transforming Patient Acquisition with AI-Powered Conversation Intelligence

Presented November 18, 2025

Discover how Emory Healthcare and University Hospitals connect the dots between digital touchpoints and phone conversations, creating seamless experiences that drive patient acquisition and retention.

Your Presenters:

• Allyzon Zahorcak, Director, Performance Marketing, Emory Healthcare
• Noah Brooks, Manager of Analytics & Strategy, University Hospitals
• Lyndey Brock, Director of Account Management Health, Healthcare Vertical, Invoca

Moderated by:

• Jane Weber Brubaker, Executive Editor, Plain-English Health Care

You’ll Learn:

• How to track call conversions back to the exact ad or keyword that drove them.
• How you can automate bidding strategies and optimize for high-value patient calls.
• How to improve your website by understanding which interactions led to calls.
• How to use digital intent data to route callers to the most qualified agent or care location, improving first-call resolution.

Watch Now  »

Agentic AI: What to Know About the Emerging Force Reshaping Healthcare Workflows and Outcomes

Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.

AI Overviews Rewrite the Patient Journey

// By Wendy Margolin // When ChatGPT was released to the public on a massive scale a mere three years ago, eager early adopters headed to an AI URL of their choice to test-drive a new tool while others steered clear. Learn how AI is changing healthcare search and how healthcare organizations should respond.

2025 eHealthcare Leadership Awards Honor Outstanding Healthcare Digital Initiatives 

Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

AI Search Is Rewriting the Content Marketing Rules

// By Devin Healy // Building search strategies in response to the rise of AI-generated search results can feel like throwing darts at the computer screen. Tried-and-true playbooks marketers use for SEO and SEM are yielding entirely different results. Today, success means being cited and synthesized by AI models, a transformation that demands a strategic reboot.

2025 eHealthcare Leadership Award Winners Announced    

// By Susan Dubuque // Winners of the 2025 eHealthcare Leadership Awards were announced on November 9th at an awards presentation held during the Healthcare Internet Conference. More than 270 organizations were recognized for their outstanding work. Winners of Platinum, Gold, Silver, and Distinction awards represent 18 industry classifications, from hospitals and health systems to pharmaceutical firms.

How Leading Health Systems Align Strategy, Architecture, and Partnerships to Elevate Digital Experiences

Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.

Winning Digital Playbooks: How Three Health Systems Scored Big with Bold Campaign Strategies

// By Susan Dubuque // Digital marketing leaders from Ochsner Health, The Ohio State University Wexner Medical Center, and Vandalia Health Mon share strategies that earned them national recognition for Best Digital Campaign. Learn how these three teams transformed smart digital strategies into measurable business impact.

Closing the Maternal Mortality Gap: How Ochsner Health Uses Digital Monitoring to Save Lives

The United States has one of the highest maternal mortality rates among developed nations. Ochsner Health’s Connected MOM program rewrites the script on maternal mortality with remote monitoring and digital education. Read on to learn how this program helps flag problems before they become emergencies.

Pamela Landis Joins Editorial Advisory Board of eHealthcare Strategy & Trends

I’m pleased to announce that Pamela Landis has joined the eHST Editorial Advisory Board. Pamela is senior vice president of digital engagement at Hackensack Meridian Health, a $9 billion health network in New Jersey. She leads a team responsible for making access to and management of healthcare easier for patients, consumers, providers, and team members.

Digital Showcase: The Well by Northwell Brings Humanity Back to Health Content

// By Susan Dubuque // Northwell Health’s digital campaign tackles one of healthcare’s toughest challenges: rebuilding trust in a noisy and confusing environment. Discover how this award-winning campaign uses expert-driven content in consumer-friendly formats to connect with audiences and drive measurable business results.

Digital-First Storytelling: Valley Children’s Turns Its Annual Report Into an Immersive Online Experience

Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.

Focus On Digital Content: Telling Stories to Drive Patient Engagement — New Formats and Emerging Tools

In this new report from eHealthcare Strategy & Trends examines real-world examples of engaging, authentic digital content that can help hospitals and health systems connect more effectively with their communities.

Download now »

From Reactive to Proactive: The Rise of Agentic AI in Healthcare

// By Jane Weber Brubaker // Agentic AI is forecast to make 15 percent of work decisions by 2028. Healthcare organizations can prepare by aligning human intelligence, technology, and governance to accelerate innovation. Here, we look at the potential for agentic AI to solve healthcare’s biggest problems, and share a successful case study featuring NYC Health + Hospitals.

AI as Your Strategy Partner: How Smart Tools Power Human Intelligence in Healthcare Marketing

AI’s ability to analyze large datasets at scale gives marketers “a world of possibilities” for thinking and planning strategically. In this Ask the Expert Q&A, Amanda Herriman discusses how AI is reshaping digital behavior, and why healthcare organizations need to adapt their content strategies for tools like Google’s AI Overviews.

Beyond the Website: How Healthcare Organizations Navigate AI Discovery, Composable Tech, and Changing Patient Behavior

// By Therese Lockemy, MBA // Healthcare digital leaders from Children’s Nebraska, Rochester Regional Health, UCI Health, and industry experts from Reason One and Schema App share practical strategies for navigating AI search, composable architecture, and the evolving patient journey. Discover how leading healthcare organizations are building flexible, future-ready digital experiences that meet patients wherever they are.

2025 Healthcare Marketing Compliance Survey

The 2025 Healthcare Marketing Compliance Survey provides marketing leaders a snapshot of the state of tracking and privacy compliance for digital marketing in healthcare.

Complete the survey today, and you’ll receive:

• Early access to the survey results once they are fully compiled
• Valuable, exclusive data about the state of healthcare marketing compliance
• A chance to win a $200 Amazon gift card!

Take Survey

Beyond the Banner Ad: Digital Campaigns that Work

Presented October 8, 2025

Panelists:

• Matt King, solutions consultant, population intelligence, Definitive Healthcare
• Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
• Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
• Eric Fullmer, digital marketing manager, Ochsner Health
• Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon

Moderator:

• Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

In this session, you’ll learn:

• Tips to make your programmatic buy more effective and efficient.
• How to balance brand and performance marketing through digital channels.
• Strategies for successful product line marketing.
• How a leading healthcare organization orchestrated a campaign with tactical precision, leveraging advanced Demand Side Platform (DSP) technology.

Watch Now  »

‘Clarity and Control’: 3 Healthcare Marketing Leaders Reveal How to Grow Smarter, Not Louder

In a recent webinar, three marketing leaders took the conversation about customer growth up a notch — from patient acquisition tactics and media spend to what should be the heart of effective strategies. Learn how they view the challenges and opportunities of growth, where to focus efforts, and how to grow smarter.

How Ochsner’s Connected MOM Program Closes Gaps in Maternal Health

// By Althea Fung // The United States has one of the highest maternal mortality rates among developed nations. Ochsner Health’s Connected MOM program rewrites the script on maternal mortality with remote monitoring and digital education. Read on to learn how this program helps flag problems before they become emergencies.

How Trinity Health of New England Uses Specialty-Targeted Emails to Turn Physicians Into Loyal Readers

When it comes to physician communications, relevance is everything. Trinity Health of New England has cracked the code, delivering timely, specialty-specific updates that physicians actually look forward to opening — and the numbers prove it. Read on to learn how THOfNE planned, executed, and measured this high-impact digital engagement strategy.

Digital Showcase: Valley Children’s Brings Its Story to Life in a Digital-First Annual Report

// By Susan Dubuque // Valley Children’s Healthcare wanted its 2023 annual report to be more than a retrospective. The health system reimagined the experience as an immersive, digital-first storytelling platform. Discover how Valley Children’s created its digital report, the channels used for sharing it, the unique design features, and the impact it achieved.

SEO in the Age of AI and Google Overviews: Winning Digital Visibility in Healthcare

Presented on September 24, 2025

Your Presenters:

• Brandon Schakola, SEO Expert & Digital Marketing Lead, Healthcare Success
• Maelina Frattaroli, Lead Copywriter and Content Strategist, Connecticut Children’s
• Pamela Landis, Vice President, Digital Engagement, Hackensack Meridian Health

Moderated by:

• Stewart Gandolf, CEO, Healthcare Success

You’ll Learn:

• Why old-school keywords are obsolete — and what’s replacing them
• How to secure visibility in Google AI Overviews, ChatGPT, Gemini, and beyond
• Why being a trusted authority, thought leader, and omnipresent brand is now non-negotiable
• Realistic solutions for the “disappearing traffic” crisis and ongoing LLM visibility battles
• Concrete steps to find and fill your content gaps, and measure today’s AI-driven success

Watch Now  »

Where Is Healthcare Marketing Headed Next? Industry Leaders Map the Road Ahead

If you question where healthcare marketing is headed, these experts have answers. We turned to trusted voices from organizations supporting the eHealthcare Leadership Awards, all leaders in the healthcare marketing space. Their insights reveal not only where the field is headed but also how marketers can adapt and thrive.

AI in Healthcare Marketing: Moving Beyond Iteration to Transformation

// By Jane Weber Brubaker // eHealthcare Strategy & Trends invites you to join us during AI in Healthcare Marketing Week, a new virtual summit for healthcare marketers and digital strategists, December 8-12, 2025. Join our stellar lineup of industry thought leaders and learn how AI transforms Content Strategies, Data-Driven Marketing, Workflow Optimization, Enterprise Design, and more.