// By Jane Weber Brubaker // The Innovators, Walter Isaacson’s follow-up to his blockbuster biography of Steve Jobs, is a history of the development of computers and the internet, and the creative minds behind them. The book closes with a chapter about artificial intelligence (AI) and a discussion of whether it will ever be equal Read More
An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
Building a positive reputation for your organization and physicians online has never been more critical:
In this on-demand webinar, Lindsay Neese Burton, healthcare marketing director at Reputation.com, will share the latest trends in reputation management. “It’s more than just responding to patient reviews,” she says. “It is an orchestration of multiple digital and operational efforts that creates a virtuous cycle and drives new business.
Joining Lindsay, Amanda Henson, director of online reputation management at Kindred Healthcare will show how Kindred’s strategy ensures consumers find and choose Kindred — and how incorporating feedback from online reviews improves the patient experience.
You’ll learn:
Watch now and learn how you can create a robust and consistent online presence for every physician and location, improve your rankings, and attract more patients.
Do you include your facility locations as a component of your organization’s digital strategy? If not, you could be sacrificing market share. With a growing number of Americans turning to their mobile phones to search for healthcare providers in their area, it’s more important than ever that your website content be optimized to allow people Read More
When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on a website redesign project. The Read More
The latest technologies provide consumers with an array of conveniences — from the ability to summon a ride with a click of their phone to ordering fast food online and having it delivered right to their door. As these types of experiences increasingly become the norm, healthcare marketers are being pressed to find new ways Read More
// By Daniel Fell // The following article was adapted from the panel presentation Blurred Lines: Marketing and Ethics in the Brave New World held at the 2018 Healthcare Internet Conference (HCIC) in Scottsdale, Arizona. Panel members included Karen Corrigan, founder and CEO of Corrigan Consulting; David Feinberg, chief marketing officer at Mount Sinai Health Read More
4 Key Insights from UNC Health Care User Experience Audits — Plus 7 Tips for Your Location Strategy Success // By Lisa D. Ellis // Do you include your facility locations as a component of your organization’s digital strategy? If not, you could be sacrificing market share. Growing Opportunities with Mobile Search With a growing number Read More
Ask the Expert with Dan Greenwald, CEO, White Rhino // By Lisa D. Ellis // The latest technologies provide consumers with an array of conveniences — from the ability to summon a ride with a click of their phone to ordering fast food online and having it delivered right to their door. As these types Read More
// By Melanie Graham // When talking about healthcare provider websites, the word “personalization” will give most people pause. With today’s heightened awareness around patient privacy and HIPAA, how can a healthcare provider effectively personalize a website without going too far? This was a question Main Line Health faced in 2015-2016 when it took on Read More
Conversation with Rob Draughon, CEO, Healthgrades // By Jane Weber Brubaker // On January 8, Healthgrades announced its acquisition of Influence Health at the 37th Annual J.P. Morgan Healthcare Conference in San Francisco. We spoke with Healthgrades CEO Rob Draughon to hear more about the strategy and plans for the combined portfolio of products and Read More
A prospective patient interested in weight loss surgery finds out your organization holds bariatric surgery seminars. He fills out the online form to attend the upcoming session. Now what? If your organization uses a marketing automation (MA) platform, you have an opportunity to create personalized patient journeys. The use of marketing automation is growing steadily. Read More
We recently spoke with Amber Welch, director of digital content for Ochsner Health System, about Ochsner’s recent efforts in creating its new state-of-the-art website and tracking the results. eHST: How has the consumerization of healthcare impacted Ochsner Health System and how you operate online and through your website? AW: Our online patients expect to find what Read More
A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain. How does this happen? Where is the weak link that allows major corporations — and their customers — to be Read More
We all have that miscellaneous drawer somewhere in our houses. While the junk drawer seems like a great way to store small, useful household items, in many cases, it’s an ineffective solution to poor organization and hoarding. The same thing happens with websites. It can be hard to figure out a designated home for a Read More
We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is critical for all members of the Read More
Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In our new article, Jared Johnson shares his experience from Year One of having a data scientist on-board. Until very recently, Johnson was manager of marketing technology and Read More
// By Jane Weber Brubaker // A few days ago, a headline popped up: “Marriott Hacking Exposes Data of Up To 500 Million Guests.” Not again. First a health insurance company. Then a credit reporting agency. And now a hotel chain I frequent. How does this happen? Where is the weak link that allows major Read More
// By Althea Fung // We all have that miscellaneous drawer somewhere in our houses. Mine is filled with instruction manuals, incense and lighters, a sewing kit, leftover screws from Ikea furniture, and my label maker. While the junk drawer seems like a great way to store small, useful household items, in many cases, it’s Read More
// By Lisa D. Ellis // Online consumer giants like Amazon and Google have been rolling out the red carpet for consumers, offering quick, easy, and personalized experiences. This level of service is reshaping consumer expectations, and the effect is spilling over into the healthcare sector. At the 2018 Society for Healthcare Strategy and Market Read More
// By Sheryl S. Jackson // We asked Chris Boyer, 2018 Healthcare Internet Hall of Fame inductee, director of digital and analytics at University of Minnesota Health and Fairview Health, and host of the touch point podcast to weigh in on digital trends that will affect hospitals and health systems in 2019. Digital transformation is Read More
// By Jared Johnson // Data-driven marketing is the holy grail in today’s environment of accountability. To get there, many organizations are investing in data scientists. Phoenix Children’s Hospital is one of them. In this article, Jared Johnson, manager of marketing technology and analytics at Phoenix Children’s, shares his experience from Year One of having Read More
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An eHealthcare Strategy & Trends webinar on demand for healthcare marketers and digital strategists
Your Presenters:
The latest Hospital Digital Experience Index (HDX-15) is out — and it’s chock-full of actionable insights based on detailed benchmarking and analytics.
Get an expert tour of the best digital work happening among leading organizations like Johns Hopkins, Mayo Clinic, Cleveland Clinic, and others.
Dave Wieneke, healthcare practice director at Connective DX and lead developer of the HDX-15 methodology, will highlight the emerging trends and best practices observed across these 15 top websites.
Dave will be joined by special guest Aaron Watkins, senior director of internet strategy and digital content marketing at Johns Hopkins Medicine.
You’ll Learn:
Join us on January 23 and get insights from top healthcare organizations that will help you enhance the digital experience for your website visitors.
Healthcare marketing today is about much more than getting someone in the door for an appointment. Rising care costs, evolving technology, and new payment structures have changed the way consumers make healthcare decisions and altered how healthcare marketers approach patient loyalty. Healthgrades’ recently published white paper “The Longitudinal Customer Journey” focuses on integration of electronic Read More
// By Melanie Graham // Healthcare marketing today is about much more than getting someone in the door for an appointment. Rising care costs, evolving technology, and new payment structures have changed the way consumers make healthcare decisions and altered how healthcare marketers approach patient loyalty. Healthgrades’ recently published white paper “The Longitudinal Customer Journey” Read More
Podcasting is a medium that has swept nearly every industry, and experts and amateurs around the globe are producing and publishing thousands of episodes every day. The list of topics is endless, and it seems nearly everyone is plugged into a podcast while commuting or exercising. So it only makes sense for Cleveland Clinic, one Read More