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Beyond the Banner Ad: Digital Campaigns that Work
Wednesday | October 8, 2025 | 2 p.m. Eastern
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Panelists:
- Matt King, solutions consultant, population intelligence, Definitive Healthcare
- Amy Arnold, senior paid social media manager, The Ohio State University Wexner Medical Center
- Alexis Castano, digital marketing consultant, The Ohio State University Wexner Medical Center
- Eric Fullmer, digital marketing manager, Ochsner Health
- Jenna Rabideau, marketing specialist, Senior, Vandalia Health Mon
Moderator:
- Susan Dubuque, Contributing Editor, eHealthcare Strategy & Trends and Co-Chair, 2025 eHealthcare Leadership Awards

