Digital Physician Relations Pilot Changes Model, Connects Referring Physicians to MD Anderson Cancer Center’s Digital Resources Using Social Media

May 13, 2015

Ask the Expert with Dan Dunlop

Dan Dunlop Jennings

Dan Dunlop

Dan Dunlop, President and CEO at Jennings, and Lyle Green, Associate Vice President, Physician Relations, MD Anderson Cancer Center co-authored The Digital Future of Physician Relations, an article that appeared in eHST in August 2013. In it, they introduced the concept of using digital to reach out to referring physicians.

In 2014, they conducted a pilot project, putting the concept into practice. In the article that follows, Dan builds the case for a digital approach to physician relations, highlighting the results of the pilot and suggesting refinements for the future.

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