Eliminating Online Ad Fraud: There’s a New Sheriff in Town

// By Jane Weber Brubaker //

If you have money to burn on digital advertising, then pay no attention to this article. But if you’re like most health systems, you’re scrambling to prove that the ad dollars you’ve been allotted are netting great results that warrant bigger budgets. So what happens if a big chunk of your online ads is never even seen by human beings?

Ad fraud is a growing problem that a newly formed industry advocacy group, TAG (Trustworthy Accountability Group), wants to make go away—for good. TAG is a cross-industry collaborative founded in 2015 by three of the ad industry’s largest trade associations: ANA (Association of National Advertisers), IAB (Interactive Advertising Bureau), and the 4A’s (American Association of Advertising Agencies).

“TAG was formed to tackle some of the endemic challenges facing the digital advertising supply chain, and in particular to fight the criminals who are trying to extract money from the supply chain through fraud, malware, and piracy,” says Andrew Weinstein, TAG Spokesperson.

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