eNews Pulse, May 2013

WEBSITES/MOBILE APPLICATIONS

Help in Reducing Stress is the focus of a new mobile app available at www.t2health.org/apps/provider-resilience. Although developed for military healthcare providers to cope with burnout and compassion fatigue, the app is relevant for any medical provider working in a high-stress environment. The app seeks to help professionals reduce stress through restful breaks, educational videos, inspirational cards, patient testimonials, and stretching. Users complete a questionnaire to deter­mine their level of resilience or stress.

Solutions to Problems in U.S. Healthcare System is the subject of a new blog at www.RealWorldHealthCare.org. The blog covers successes in improving access to care, lowering healthcare costs, and preventing illness.

A Different Type of Health Site Launched at www.berkeleywellness.com. Focus is on debunking myths and translating health findings for a mass audience. Sponsored by the University of California at Berkeley and Remedy Health Media.

RESOURCES

YouTube Remains the Dominant Video Channel, with 22 percent of Internet users visiting YouTube daily and another 38 percent visiting the site at least once a week, according to a survey by Ask Your Target Market, discussed on its blog at www.aytm.com/blog. The popularly of YouTube continues to grow, with 30 percent of respondents indicating they visit the site more often now than a year ago. Only 17 percent visit less often. When viewers were asked about competing sites, only 8 percent said they watch videos on other sites daily; 25 percent said they go to a competing site one or more times a week.

Digital Marketing Trends and Research is the subject of new site at www.Google.com/think. The site is intended to provide marketers with creative ideas and industry insights.

Guide to Integrating and Simplifying Digital Marketing is the focus of a new e-book from IgnitionOne. Called The Integrated Marketing Playbook: How to Create Simplicity from Complexity, it maps out the way to approach integrated digi­tal marketing across an organization. A free download is available at http://pages.ignitionone.com/integratedmarketing.

The Benefits of Built-for-Business Social Workspaces is the subject of a white paper by the Yankee Group. It promotes a single interface for business communica­tions, which improves efficiency and effectiveness. Available at http://gotomeeting-it.cloud-papers.com/content/27/integrating-social-business-social-collaboration-tools.

Moms Heavily into Social Media, finds a survey of nearly 1,500 mothers and other online adults by BabyCenter. Ninety-one percent of moms have used Facebook in the past six months, compared with 80 percent of the general population. Pinterest is used by 61 percent of moms, compared with 30 percent usage in the general population. Smartphone adoption is strong among moms at 81 percent versus 54 percent of other adults, and moms are four times more likely to check social media sites on a smart­phone than general consumers. The “2013 Social Mom Report” with full survey results can be found at www.babycentersolutions.com/research-and-insights.html.

Hospital Facebook Likes Correlate with Patient Satisfaction and Lower Mortality, finds a study of 40 hospitals in the New York City area, as reported in the February 1, 2013 issue of the American Journal of Medical Quality. Patient satisfaction was related to whether someone would recom­mend the hospital. The strongest correlation was with lower mortality. Each percentage point decrease in a hospital’s 30-day mortality rate cor­responded to a hospital’s Facebook page having 93 more Facebook Likes.