Facebook Pages: Should Health Systems Consolidate or Create Multiple Pages? Tips for Either Approach

February 24, 2015
Ask the Expert with Ben Dillon

Ben DillonIn a recent discussion on the SHSMD list serv, a member asked:

“For those of you with more than one hospital and/or multiple facilities…are there multiple Facebook pages for each hospital or do you consolidate your Facebook presence into one location? Do you also have service line or departmental Facebook pages or not?”

Ben Dillon, Chief Strategy Officer at Geonetric and a contributor to eHealthcare Strategy & Trends participated in the discussion. He shared some interesting insights that we thought warranted a closer look. We interviewed Ben to find out more.

What are some of the factors driving healthcare organizations to reevaluate their Facebook strategies regarding consolidation or proliferation?

Sometimes it comes down to brand architectures. All the mergers and acquisition activity are certainly among the things driving that, but also the competitive environments. We’re seeing organizations re-think their brands because sometimes they need to compete in ways that they didn’t in the past.

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