Gentlemen, Start Your Engines! Lehigh Valley Health Network Revs It Up with Integrated CRM/PRM Strategy

// By Jane Weber Brubaker //

Daniel Lavelle, Manager of Marketing and Public Affairs at LVHN

Is the whole equal to the sum of its parts, or greater than the sum of its parts? Lehigh Valley Health Network (LVHN) is banking on the latter as it prepares to roll out fully integrated physician relationship management (PRM) and customer relationship management (CRM) systems from Evariant this spring. “The strategic value of having CRM and PRM on a single system is that it gives you a unified look at the consumer and physician market, in order to deliver the right message to the right person at the right time,” says Daniel Lavelle, Manager of Marketing and Public Affairs at LVHN.

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