Park Nicollet Health Services and PinnacleHealth Follow Patients’ Lead, Create Digital Content and Apps For Pregnancy and Childbirth Patients

When it comes to patient education, expectant mothers are eager consumers of information. Hospitals have traditionally provided education through office visits, in-person classes, and printed materials appropriate for each stage of the pregnancy journey. As consumers migrated first to the Web and more recently to engaging with content through mobile devices, the expectations for patient education have changed, and proactive hospitals are adapting to the changes. PinnacleHealth and Park Nicollet Health Services are two examples. Here’s what they did to evolve with their patients.

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